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  1. Barbara Stewart on nailing your CX in 2022

    on that. “Before digital we were so close to that,” she continues. “With all the buzzwords of growth ... hacking, digital marketing, we started gamifying CX rather than thinking about what somebody needs and how ... minds who can take insight and distribute it throughout your organisation. Don’t let rapid digital ...

    David Rowlands - 18/01/2022 - 08:48

  2. How chatbots can enhance your ABM strategy

    ABM Customer insight Digital General B2B marketing Websites Master- Growth Customer success It’s ...

    Justin McDonald - 19/01/2022 - 09:16

  3. Five ways AI impacts demand generation

    Customer experience Customer insight Digital General B2B marketing Marketing department Websites ... capabilities, AI only gets better at its work as it analyses more data. AI-powered lead scoring tools often pick ... Marketers can personalise and contextualise their content for specific needs. Tools such as Natural Language ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ...

    John Cheney - 17/01/2022 - 10:01

  5. 10 lessons learned after 10 years of modern selling

    contributes to an overall positive buyer experience. B2B buying has shifted to digital-first and buyers have ... across the board. The more those-whether revenue team members or customers- interact with and use tools ... to communicate on their terms, their schedule, and their purpose. Video is the optimal tool ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. News: Susan McKay joins Dun & Bradstreet as international CMO

    including brand and traditional and digital marketing initiatives. Susan joins Dun & Bradstreet from ...

    David Rowlands - 13/01/2022 - 16:19

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    Content marketing Digital Marketing automation Sales and marketing alignment Master- Strategy ... reviews. 3. Consider digital and content marketing The digital world is growing fast, and B2B marketers can ... take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...

    Richard Conn - 07/01/2022 - 12:30

  8. Abhi Morjaria on diversity and inclusion in B2B spheres

    by Brooklyn-based digital designer and product strategist Amélie Lamont who states: “Saying you’re an ally is much ...

    David Rowlands - 12/01/2022 - 14:12

  9. Designing a digital marketing strategy

    Digital Marketing technology Strategy Download this now With the pace of online growth and digital ... transformation, it is vital that your digital marketing efforts are optimised. If you are looking to reach new ... audiences and grow your revenue, your marketing mix is likely to include a digital focus whether ...

    Daniela fernandes - 07/01/2022 - 11:32

  10. Improving CX with revenue enablement

    time to find a way to solve it. B2B customers are increasingly demanding, more digitally savvy, ... buying journey happens digitally and before the customer engages with a sales rep. I have also told my ... and it is woefully underutilised by most enterprise marketing and sales teams. New engagement tools and practices ...

    Adam Mincham - 10/01/2022 - 09:12

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