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  1. Approaching a new CMO role: An interview with Eric Schou

    This applies to creative direction of top-of-funnel campaigns, to the minutiae details of a demand generation ... The OKRs (objectives and key results) of the marketing department must directly align with the company’s ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  2. Thinking of starting a B2B podcast? Ask these three questions first

    can be, the more direct the appeal – so who is the listener that you most want to think “yes, ...

    David McGuire - 20/10/2021 - 09:34

  3. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    and customer success partners. Organisations can directly import enablement packages of content, tools ... leading sales methodology firms directly into your Highspot environment. This is a huge win for both sales ... in every selling scenario directly alongside content, in sales plays and in training. Quantify ...

    Lucy Gillman - 01/10/2021 - 12:37

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    data, innovation and technology together to further develop capabilities and direct focus and help us ...

    David Rowlands - 19/10/2021 - 16:26

  5. Marketing automation implementation- where to begin?

    is implemented directly affects what you’ll be able to achieve with it in the months and years to come. Following ...

    Tom Ryan - 14/10/2021 - 15:23

  6. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    100 countries. “Businesses spend over one trillion dollars of direct spending on events. In the last ...

    David Rowlands - 13/10/2021 - 11:51

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    with purposeful direction and true customer insight. It should help you get out in front with communications ... much-appreciated community app. Discussions of performance and competency will have direct implications, ... directly into the best trigger-combinations for creating conversions (Binet and Field offer a number ...

    Sue Mizera - 13/10/2021 - 09:49

  8. Agile marketing can be your enabler of opportunity

    Crucially, with the focus on the customer, value is delivered directly where it matters most. And sales? ...

    Steven Cozens - 12/10/2021 - 10:45

  9. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    can also ensure the campaign is seen by those who will directly benefit, minimising media wastage.”  ...

    Lucy Gillman - 07/10/2021 - 17:26

  10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    — researching solutions, ranking options and benchmarking pricing — happens before a buyer engages directly ...

    Lucy Gillman - 07/10/2021 - 17:32

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