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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    with insight. I’ve not seen these kinds of connections documented anywhere else. Surely the first step ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    was documented in significant improvements in employee and customer satisfaction and in new contracts vs. ...

    Sue Mizera - 27/02/2023 - 15:39

  3. A new year, a new set of priorities: Tackling your 2023 budget

    published ‘The Marketers Toolkit 2023’- a comprehensive document that consolidates research conducted within ...

    Oliver Budworth - 25/01/2023 - 14:36

  4. What makes a successful customer experience map? Four tips for customer-centric businesses

    in these areas. This means that your customer experience map shouldn’t be treated as a static document ...

    Kerrie Malone - 11/07/2022 - 09:03

  5. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    Design/Build. Documentation. Impact on the business Before: Aruba was not able to access and see where ...

    David Rowlands - 07/07/2022 - 12:35

  6. What you need to know about customer advisory boards

    collaboratively delivered (both internally and externally) one, with all discussions and responses documented ...

    Dean Lindsay - 16/06/2022 - 09:10

  7. Why sales should care about marketing automation software

    be involved and in agreement when it comes to lead management.  Create a document that outlines the process ...

    Tom Ryan - 11/04/2022 - 14:38

  8. What is Propolis

    intelligence documents and live and on-demand panel discussions & fireside chats- Direct expert consultancy ...

    scotty - 09/02/2022 - 11:22

  9. Three tips to better product messaging

    takes the form of an internal document or guide.  One of the most common frameworks for positioning is:  ...

    Rachel Rapoza - 30/03/2022 - 12:09

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    document how I see the current, evolved state of B2B vs. B2C marketing as follows: Classic differences ... question, in the long run the answer is no.  B2B is documented to use social media less than B2C. It's ...

    Sue Mizera - 25/04/2022 - 09:55


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