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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    of effort. The benefits are well-documented and will continue to be an aspiration for B2B marketers. DR: ... employees and other stakeholders. Remember, a marketing plan is not a static document to file away and check ...

    David Rowlands - 19/11/2021 - 10:26

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    be striking, even spectacularly winning. Does this purveyor know they’re the first, documented example ... a perfect profile of customer intimacy- and our first documented case of and for MM 2.0.* Why HighKit? ... the lens of MM, we can document why. Achievement and fulfillment Functionally combining design ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Marketing automation implementation- where to begin?

    is to write documented plan that outlines: What is required from your development or IT team? Think domain ... marketing emails and activities will be received and tracked correctly. 3. Import data With your documented ...

    Tom Ryan - 14/10/2021 - 15:23

  4. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    online database of documents and information, the ability to approve overtime and holidays at the tap ...

    Lucy Gillman - 07/10/2021 - 17:26

  5. How to develop more effective alliance partner sales tools

    strategy, they often don’t exist or are poorly documented when it comes to their partner alliance ... produced and documented content strategy will help ensure that your content is valuable to your mutual ...

    Rod Griffith - 06/10/2021 - 12:01

  6. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    a perfect profile of customer intimacy- and our first documented case of and for MM 2.0.* Why HighKit? ... the lens of MM, we can document why. Achievement and fulfillment Functionally combining design ...

    Sue Mizera - 15/09/2021 - 11:07

  7. 7 alliance partner marketing pitfalls you may not know (but should)

     through out  the  lead  lifecycle.  D iscuss the numerous what- if scenarios  and  document your joint ...

    Rod Griffith - 26/08/2021 - 10:42

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    spectacularly winning. Does this purveyor know they’re the first, documented example of Motivational Marketing ...

    Sue Mizera - 10/08/2021 - 16:22

  9. Can you outsource your sales team?

    and Marketing. And all the desired information should be discussed and documented along with a sign-off ... on the end output document. During the phase, it's imperative to arrive at the right skill set of SDRs ... material available Training timelines & related documentation Certification of the SDR – key evaluation ...

    Satish Sadasivan - 28/06/2021 - 13:50

  10. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    sometimes become a bit bloated – whether it’s a slightly rambling document structure, or simply unnecessary ... document, section, or paragraph to pack a punch, put a stressed syllable at the end. (Now try reading ... mean that content can sometimes become a bit bloated – whether it’s a slightly rambling document ...

    David McGuire - 25/06/2021 - 14:58

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