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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, ... petitions; the experiences were as painful, even soul-crushing, as you remember. So this time, you’re ... wondering, Why even remotely put my career on the line again, no matter how brilliant the idea? You ask ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Transforming your promise into your brand DNA

    your customers doesn’t cut it. A brand promise must be memorable, easy to understand, valuable ... and money. Companies messaging needs to have a ‘deep why’ to them – something that’s easy to understand ...

    Zsofia Raffa - 29/11/2022 - 10:41

  3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    It seems like a topic that is perennially relevant… or even omni-present in B2B marketing. That being ... it isn’t, even if they are vastly bigger, and/or more successful. Smaller companies often have better, more ...

    Joel Harrison - 21/11/2022 - 10:29

  4. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    conditions for the right buyers to come in their time. It must feel easy and authentic.  2. Release ...

    Mary Gilbert - 21/11/2022 - 11:12

  5. Why marketing operations is the foundation of a successful modern marketing team

    after. But even the brightest data rock star needs a manager to help ensure outputs are plugged ... across pipelines and providing easy insight access. Instead of veering off in different directions, teams ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. The Global ABM Conference 2022: What you missed out

    downturn to inside looks at award-winning case studies and even delving inside your customers’ minds ... necessarily the obvious or most senior person, and it’s not always easy to find your twin ABM flame. But it’s ... Make them the organising principle. Carmen Simon rounded off the evening by bringing neuroscience ...

    David Rowlands - 08/11/2022 - 12:09

  7. Leaders Roundtable Batten down the hatches

    but the validation that happy customers being explicit about positive experiences is even more powerful at a time ...

    scotty - 16/11/2022 - 10:21

  8. In Web 3.0 terms, today is 1995

    universal, even for a largely B2C-orientated agency crowd. And that in turn shows B2B isn’t far behind. ... and in the immediate future. Even though the most marketers (and even agencies) aspire to leading this kind of deep ... structural changes, too many marketers can’t even get legal to sign off on a logo change. The contrast ...

    Joel Harrison - 10/11/2022 - 16:43

  9. News: Imagination joins B2B marketing agency The Mx Group

    make an even greater impact for clients looking to grow in the U.S.” James added: “Our partnership ...

    David Rowlands - 08/11/2022 - 15:48

  10. Online marketplaces – Threat or opportunity for B2B vendors?

    and sets an expectation of receiving a similar experience elsewhere, even in B2B procurement. Buyers ... of an easy checkout process or fast delivery; a specialist vendor channel can provide this much more easily. ...

    Kieron McCann - 24/10/2022 - 09:46

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