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News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency
with sister tech agencies Method and Sling & Stone- who together already share 14 clients- as well ...
David Rowlands - 03/02/2023 - 14:17
A new year, a new set of priorities: Tackling your 2023 budget
and with the constant chatter about the Metaverse, Web3 and ChatGPT, it’s easy to forget about the fundamentals ... it and how easy is it to buy? How are you marketing it to people- is your offer distinctive, persuasive ... improve your overall CX. 4. Analyse your creativity It’s easy to forget that the recipients of every ...
Oliver Budworth - 25/01/2023 - 14:36
Live reaction: Can ChatGPT write your B2B copy?
and informative.” It's direct and relatively easy to read (a couple of long sentences, but the Flesch Reading ...
David McGuire - 12/01/2023 - 14:34 - 1 comment
Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022
for the success of the campaign – the DMA Awards judges aren’t that easy to please! ‘Witness the quickness’ ...
Joel Harrison - 15/12/2022 - 14:06
Account-Based Marketing Research Report
are senior marketers utilizing in their ABM approach? Which tried-and-tested methods are most successful? ...
Jerusa Calliste - 23/11/2022 - 09:42
Transforming your promise into your brand DNA
your customers doesn’t cut it. A brand promise must be memorable, easy to understand, valuable ... and money. Companies messaging needs to have a ‘deep why’ to them – something that’s easy to understand ...
Zsofia Raffa - 29/11/2022 - 10:41
Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)
easy. There’s no addressing just one or two legs of this triangle, it is always all three. All ...
Sue Mizera - 08/12/2022 - 10:09
Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?
of the key methods for tracking progress and measuring success at Agent3 is the PAR method- Planning, ... closing deals – these should be on the rise. The Agent3 PAR method not only helps to track success, ...
Anonymous (not verified) - 31/10/2022 - 13:58
Propolis new user interface
of methods (polls, roundtables and more), and is designed to help solve a shared B2B marketing-related ...
scotty - 16/11/2022 - 12:30
The Tao of buyer-centric B2B marketing: The seven principles you need to know
conditions for the right buyers to come in their time. It must feel easy and authentic. 2. Release ...
Mary Gilbert - 21/11/2022 - 11:12