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  1. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ... and educational experience.” “We know that this threat isn’t limited to particular countries, and whilst it’s ... marketers, and access our best content. Check out Propolis now! Hiscox has designed an educational cyber ...

    David Rowlands - 30/11/2021 - 09:52

  2. Five ways your marketing team can stand-out in your business

    has a chance to succeed in their role. Learn to take a chance. 4. Inspire, educate and empower ... As a marketer, it’s critical to share insights and educate about the changing landscape of buyers, what really ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Kate Owen on how multifaceted ABM can be applied across higher education

    to approach ABM within the higher education sector, cross industry collaboration and how she's applying ... partnerships with 15 universities and investing over £3 billion in the UK higher education sector since 1998, ... difference.” As Kate outlines, the higher education sphere has faced a varied audience, ranging from investors ...

    David Rowlands - 19/10/2021 - 16:26

  4. Planning for 2022: An interview with Mercè and Steven Cozens

    that is not ‘marketing friendly’. The challenge is in educating the business on what value marketing can bring and having ...

    David Rowlands - 19/11/2021 - 10:26

  5. Marketing Simply In An Era Of Complex Products

    and salespeople must take the customer through a complex educational process to explain the unique technical ...

    Cliff Guy - 04/11/2021 - 13:02

  6. Does diversity training actually work?

    There is much debate around diversity training. While some think it might be useful to educate employees ...

    David Rowlands - 13/09/2021 - 13:57

  7. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    a premium for their services.” Self-education among B2B buyers, a trend well underway pre-pandemic, ...

    Lucy Gillman - 07/10/2021 - 17:32

  8. How to develop more effective alliance partner sales tools

    educating the customers on how the combined solution addresses those needs, without too much promoting ... or pitching.    Make these joint sales tools educational. Don’t sell too heavily. Focus on the customer, ...

    Rod Griffith - 06/10/2021 - 12:01

  9. News: durhamlane and Cyance launch new report

    meaningful engagements: Understanding my challenges (71%) and educating me on how to overcome them (69%). ... and, as a result, educate marketers that they may need to reevaluate their marketing strategy. ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  10. Is this the end of the B2B whitepaper?

    they’re being used a little more selectively. Even post-pandemic, there’s a place for education ...

    Kavita Singh - 18/08/2021 - 17:25

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