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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    or services to value chains mainly interested in price and efficiency? Not to do so misses huge opportunities. ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Why SMBs are looking for guidance and support from B2SB marketers

    to them. Like WFA, this mobilisation of their business demands better tech, more efficient logistics, more ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... loyalists, and loyalists to be. 2. Balancing efficiency in 60/40 In  Effectiveness in Context, Les Binet ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... dynamic, engaging and compelling for your loyalists, and loyalists to be. 2. Balancing efficiency in 60/40 ... a motivation-based marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even ...

    Sue Mizera - 13/10/2021 - 09:49

  5. Improving ecommerce efficiency with product information management workflows

    product data and marketing content to improving efficiency, established ecommerce retailers have long sung ... to maximise efficiency and reduce wasted time. Collaborating within a single workflow will contribute ... to the provision of a consistent and accurate customer experience. But, what does an efficient PIM workflow look ...

    Nate Holmes - 04/10/2021 - 17:32

  6. Four tips and tricks to think differently about content management and improve digital experiences

    building experiences.  The ability to efficiently provide content to distributors, wholesalers ... more embedded ways of working together to maximise the efficiencies and benefits technology can bring, ...

    Kieron McCann - 10/11/2021 - 14:59

  7. News: Supplier ecommerce sites are failing B2B buyers

    their productivity and efficiency levels affected while they contact the supplier to fix the issue, and 46% ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  8. Marketing automation implementation- where to begin?

    place and also to evaluate asset and campaign performance efficiently. Regardless of the software you’re ...

    Tom Ryan - 14/10/2021 - 15:23

  9. How neuroscience affects CX in B2B marketing

    imperative to create a consistent and efficient customer experience through and through. If you keep making ...

    Lucy Gillman - 05/10/2021 - 10:24

  10. News: Expandi Group announces the integration of AccountInsight into the group

    to deliver the most efficient and effective adtech and martech solutions in the B2B market available today ...

    Lucy Gillman - 04/10/2021 - 10:43

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