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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    their efforts in the pandemic, and therefore can expect some greater slice of cash to work with, or might we see ... of effort. The benefits are well-documented and will continue to be an aspiration for B2B marketers. DR: ...

    David Rowlands - 19/11/2021 - 10:26

  2. How to realise the full potential of sustainability marketing

    detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ... sustainably.  One key way to prove and market your company’s sustainability efforts is to communicate its strong ... financial returns and risk mitigation, can support your marketing efforts.  Use proactive, values-driven ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. 11 words to delete from your B2B copy

    a perfectly good word, in an effort to sound impressive. And we all know how well that works. In order ... content is very apt to reach for this kind of absolute without making any effort to find out whether it’s ...

    David McGuire - 18/11/2021 - 16:34

  4. The data and science you need to know when approaching ABM email marketing

    the pressure to do something interactive,” Tim said. “The data shows that maybe it’s not worth the effort ...

    David Rowlands - 16/11/2021 - 09:39

  5. How to approach your ABX strategy

    team. And finally, measure, prove and improve the impact of your ABX efforts.  Team alignment Parallel ...

    David Rowlands - 10/11/2021 - 10:57

  6. Marketing automation implementation- where to begin?

    to implement the shiny new software that will transform your marketing efforts. The problem is, implementing ... your marketing efforts. The problem is, implementing a new marketing automation tool successfully ...

    Tom Ryan - 14/10/2021 - 15:23

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    for marketers, doubts remain over whether their advertising efforts and media dollars are connecting to the right ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    that some acquisition-focused marketers were going to have to change tack, and focus their efforts ...

    David Rowlands - 04/11/2021 - 11:22

  9. Thinking of starting a B2B podcast? Ask these three questions first

    people often underestimate how much time and effort it takes to keep going after the initial novelty ...

    David McGuire - 20/10/2021 - 09:34

  10. Channelling your best efforts- to reach the right audience.

    to concentrate their marketing budget and efforts? Not all marketing channels were created equal. Some channels ...

    Jack Mann - 25/08/2021 - 10:54

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