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  1. The big lie of thought leadership in B2B

    for an automotive client (see below), we can see the relative influence of thought leaders discussing electric ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. Bringing data into the light: The challenge of dark data for marketers

    and innovate their marketing processes. Why? As General Electric’s Chief Innovation Officer (CIO) Sue Siegel ... a fresh incentive for CMOs to reform and innovate their marketing processes. Why? As General Electric’s ...

    Mark Johnston - 18/03/2020 - 11:25

  3. Schneider Electric to merge with Aveva in £3 billion deal

    International Schneider Electric and UK engineering software firm Aveva are set to merge, creating ... Research and Accenture buying Brand Learning earlier this year. Schneider Electric and UK engineering ...

    Alex Clarke - 05/09/2017 - 09:57

  4. General Electric (GE) tops global employer branding report

    Branding International General Electric (GE) has been named the joint number one employer brand ... Electric, Johnson & Johnson, AT&T, General Mills, 3M, Goldman Sachs, General Motors, Procter & ... job market.” General Electric (GE) has been named the joint number one employer brand in the world ...

    Alex Clarke - 08/02/2017 - 10:58

  5. How Lincoln Electric is proving that print is not dead

    in its first year Craig Coffey and his marketing team are playing the long game at Lincoln Electric ... . The Cleveland-based manufacturer of welding equipment is engaged in a pitched battle with Miller Electric ... said Coffey, manager of the marketing communications team at Lincoln Electric. Once they choose the red ...

    Charlotte Woolard - 12/09/2016 - 23:58

  6. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    in the Nordics. Its five data centres are powered by electricity produced from 100% sustainable sources, ...

    David Rowlands - 26/11/2020 - 12:46

  7. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    a big variety of topics – encompassing technology across many separate disciplines, from electrical ...

    David Rowlands - 26/11/2020 - 16:27

  8. Genpact’s partnership with Formula E’s Envision Virgin Racing drives higher engagement with clients and fans

    Branding Creative Genpact’s tie-up with the electric motor racing team Envision Virgin Racing ... not familiar with Formula E, it’s essentially motor racing in electric single-seater cars. The series launched ... now The professional services company’s tie up with the electric motor racing team gives the B2B ...

    Paul Snell - 17/06/2019 - 16:14

  9. SOCIAL MEDIA REVIEW: General Electric on Pinterest

    knowledgebank/social-media-marketing/features/social-media-review-general-electric-pinterest In our new series, we look at how B2B brands are performing on one of the top social media ... platforms. This month its the turn of General Electric on Pinterest, reviewed by Hannah Rainford, SEO ... employees worldwide, General Electric (GE) is a massive company that operates in everything from finance ...

    Anonymous (not verified) - 24/01/2013 - 12:36

  10. SOCIAL MEDIA NEWS: General Electric creates online community for its marketing department

    news/archive/social-media-news-general-electric-creates-online-community-its-marketing-department The multinational conglomerate General Electric (GE) has launched an internal campaign focussed ...

    a12admin a12 - 19/07/2010 - 00:00

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