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  1. 4 product launch failures and what we can learn from them

    but failed to live up to its hype. The handheld device had a stylus and could be used to take notes ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  2. How to write a B2B marketing email that works

    marketing template for an email to electronic product designers and instead send an authentic, personal ... to electronic product designers and instead send an authentic, personal email from one expert to another. ...

    David McGuire - 21/07/2021 - 15:37

  3. The death of third-party cookies

    on the device, rather than in the cloud. So, in fact you're not sharing your data until you go to a site ...

    Kavita Singh - 23/06/2021 - 12:08

  4. Why customers need ‘positive friction’ in their CX experiences

    of the pandemic, such as an increase in the time we spend on mobile devices, coupled with the huge rise in digital ...

    Kavita Singh - 04/06/2021 - 11:56

  5. What is connected TV and how can it be used in B2B marketing?

    (over the top) video, which is programming streamed over the internet to any number of devices ... consumption, device usage, purchase behaviour and location data. Different platforms aggregate this information ... is programming streamed over the internet to any number of devices including, phones, tablets, and computers. ...

    Kavita Singh - 02/06/2021 - 10:52

  6. Has B2B ecommerce finally come of age?

    definition of ‘commercial transactions conducted electronically on the internet’ as we see the IoT impacting ... live up to its true definition of ‘commercial transactions conducted electronically on the internet’ ...

    Kavita Singh - 13/05/2021 - 14:05

  7. Decoding intent data- reality or myth?

    consumption data points to guess that someone is in the market. Some use warranty and age data of devices ...

    Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

  8. It's goodbye to the magazine, but hello to the community

    outreach to the market. It's been a friend and companion, and it's been a fantastic device ...

    James Farmer - 31/03/2021 - 14:17

  9. Why content agility matters for B2B marketers

    seamless and consistent experience across channels and devices. And B2B brands are no exception to this. ... expected to deliver a personal, seamless and consistent experience across channels and devices. And B2B ...

    Kieron McCann - 16/03/2021 - 14:48

  10. Top 5 data analysis tools in B2B marketing

    convert, and retain real-time, across devices to improve their user experience. You’ll be able to create ...

    Kavita Singh - 18/02/2021 - 13:45

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