2023 Propolis Community Sprint Report
The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint
Explore community intelligence content readily available to Propolis member
The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s
During the pandemic the world of work changed for everyone, but three and half years on, what does the future of hybrid
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session
Data management is crucial for creating an environment where data can be useful across the entire organization. However recent research from Boldspace
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and
Geopolitical instability, inflation, rising interest rates, and supply chain issues are just a few of the challenges businesses face. Given this context,
The 2023 trend tracker has sales enablement top of the pile, an area that’s been growing in focus over the last few
Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned
In the post-COVID-19 business environment, the key to sustaining high-performing teams and achieving organizational success lies in optimizing the ’employee experience’ (EX).
Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and
As a result, MOps must be proactive in adopting new technologies to remain competitive in the industry. In this guide, we’ll explore
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and
Senior brand marketers face the significant challenge of convincing C-suite executives, including CEOs and CFOs, to focus on long-term brand building rather
AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of
Drawing on over 25 years of marketing experience, VMware’s John Watton takes stock of the B2B marketing landscape and offers his wisdom
If anyone knows what it takes to become a stand-out marketer, it’s Deloitte’s Annabel Rake. She joins Editor-in-Chief, Joel Harrison, to reveal
Our downloadable report on the state of Martech looks at how satisfied marketers are with their tech stacks, how integrated the systems
In this report, we will break down the data observed since the initial launch of the Propolis Community Index and discuss its
In this report, we delve into the findings from the initial launch of the Propolis Community Index, focusing specifically on the technology
The Future of B2B events report looks at current and upcoming trends facing event professionals and marketeers. We spoke to event marketers,
What can Marketers and Marketing Leaders do to maximize their impact and success with mergers and acquisitions (M&As)? Gursaran Marjara talks us
In this CMOs in profile, Catherine Dutton talks through 6 key elements: What great leadership looks like in a B2B marketing role.
In our CMOs in profile interview, Antonia covers three main areas: How to create a thriving environment for marketing by balancing a
In today’s rapidly evolving digital sphere, a dependable Customer Relationship Management (CRM) system stands as the cornerstone of success, seamlessly managing leads,
Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic
Bringing technology and tech suppliers into your organisation is unavoidable, but you must be sure you select the right tool for your
Technology has driven B2B marketers to be more precise and targeted in how they operate – but that should never be at
Global centralisation is the hot topic of multi-location businesses. Whether it is a demand generation centre, a centre of excellence or shared
How do you transition from a marketing professional or executive to a marketing manager or leader? And if you’ve already made the
Diversity & inclusion isn’t a fad or the latest business initiative. It’s not a tick box exercise and it’s so much more
A brand refresh aims to breath new visual life into a brand that may have started to look stale and staid. The
Transform your challenge into a triumph: senior marketers often encounter the formidable task of persuading the C-suite to commit to long-term brand
With more scrutiny and challenge over marketing budgets, it’s important for marketing teams to distinguish between the necessary and the wasteful. More
Selling brand into the c-suite is a daunting and sometimes demoralising task. Frequent challenges range from brand being equate with a logo,
Change is often uncomfortable and stressful for organisations but also presents fantastic opportunities to rethink business models and ways of working. In
Plan, plan and plan some more. This is the fundamental building block to ensuring the best possible marketing campaign. It may be
In the dynamic realm of B2B marketing, the caliber of client-agency relationships is a pivotal factor in securing sustained commercial triumph. Our
Ensuring that data is a key driver of your marketing strategy and can drive business value is much easier to achieve in
This model looks at different structures and operating models for the marketing department depending on the type of organisation and was developed
These are challenging, if rather confusing times for businesses to plan amid varying market and economic signals. Whatever the true situation, there
Dive deep into the world of 1:Few Account-Based Marketing (ABM) with the guidance of Robert Norum, a seasoned ABM and Demand Strategy
Discover a robust and effective model for implementing 1:1 Account-Based Marketing (ABM) programs tailored specifically for B2B marketers. Our detailed six-stage process
Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams,
Diversity and inclusion have made the leap from being perceived as tokenistic and tick-box to being a core pillar of business strategy