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  1. ABM expert Robert Norum on how to run your ABM pilot

    elements in a scientific way. This process serves a three-fold benefit: involving sales and marketing ... “sets the expectation that this isn’t something you’ll do inexpensively.” The most crucial element ...

    Lucy Gillman - 26/10/2021 - 16:39

  2. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    of brand building at a global scale, there are three key elements that are critical to success: ... consistency, relevance and distinctiveness. I know I talk about these elements a lot, but that’s because ... all elements of your brand world – for example your visual identity, communications, marketing, etc ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  3. Kate Owen on how multifaceted ABM can be applied across higher education

    the importance of categorising focus across different areas. The top three elements that UPP are focusing ... expands, “why would they not be considered high value accounts?” This dynamic element spills ... there is such an element of competition here,” she remarks. “Surely it’s about leveraging the best of what works across ...

    David Rowlands - 19/10/2021 - 16:26

  4. How to use data to optimise your marketing spend

    different elements of it. However, before you dive in, it’s important to use data to analyse which ... the board, or by cutting different elements of it. However, before you dive in, it’s important to use data ...

    Kate Cox - 28/09/2021 - 09:52

  5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    one unified experience, one face to your consumers and customers. Each element amplifies aspects ... The focus on technology rather than the human element- people, customers and consumers.  The result ... that puts the human element within your immediate grasp.  Do you absolutely need MM to build your martech ...

    Sue Mizera - 13/10/2021 - 09:49

  6. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    future for the B2B world. TMP’s approach to potential acquisitions Matt outlines the three key elements ... This element played a crucial role in the Omobono acquisition who, by Matt’s own admission, ‘touch brand’ more ... opportunity and capability to deliver on these elements. It is precisely by remaining focused that Matt ...

    Lucy Gillman - 08/10/2021 - 10:04

  7. Improving ecommerce efficiency with product information management workflows

    like? Each element of a PIM workflow will involve multiple teams, processes, and technologies. However, ...

    Nate Holmes - 04/10/2021 - 17:32

  8. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ...

    Lucy Gillman - 01/10/2021 - 14:20

  9. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    particularly crucial element for Bonnie). Using technology and data for a market viewpoint. Speaking to clients ...

    Lucy Gillman - 01/10/2021 - 09:45

  10. The must-have skills marketing teams need for automation success

    be tapped into to better engage the audience. This could be creativity in design elements, personalisation ...

    Tom Ryan - 28/09/2021 - 16:26

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