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  1. How marketers can achieve personalisation without third-party data

    To promote cost efficiency, marketers should look to eliminate redundancies in their tools while prioritising ...

    Adam Greco - 05/09/2022 - 16:24

  2. Perfecting pipeline management to boost B2B sales

    activities at every stage: How effective is each activity? Can unnecessary steps be eliminated? Close ...

    John Cheney - 13/07/2022 - 11:22

  3. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    us to build complex rules to automatically eliminate the vast majority of duplicates and flag those ... of DemandTools Elements is its ability to automatically eliminate the vast majority of duplicates, which ...

    David Rowlands - 22/04/2022 - 15:25

  4. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    Splunk’s mix of lead generation providers (and eliminating a few less qualified and less transparent) would ...

    David Rowlands - 14/06/2022 - 11:36

  5. Going green: All things ESG with Deloitte’s James Oates

    market solutions for emissions we cannot eliminate. Our role as marketers is to communicate with our ...

    David Rowlands - 04/05/2022 - 09:11

  6. What can B2B marketers learn from Wordle?

    six words from the initial list Wardle enabled when he first developed the game. By eliminating words ...

    Kerrie Malone - 29/03/2022 - 08:53

  7. The Great Customer Resignation: Is AI the key to holding onto your customers?

    by eliminating busy work and providing the necessary tools to engage with customers and give them the seamless ...

    David Rowlands - 14/04/2022 - 08:18

  8. How pandemic pivots are forging the future of sales

    by letting their sales automation platforms do the work for them to eliminate blind spots, busy work ...

    James Frampton - 18/03/2022 - 13:41

  9. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

    The automation of arduous manual tasks and steps increases efficiency and speed by eliminating up to 90% ...

    David Rowlands - 02/02/2022 - 15:11

  10. Five ways AI impacts demand generation

    insights into customers’ needs, but also eliminates the need to get in touch with salespeople: customers ... eliminates any data that isn't accurate from the start. It scans public sources like LinkedIn to verify ...

    Satish Sadasivan - 14/01/2022 - 09:00

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