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  1. The data and science you need to know when approaching ABM email marketing

    approaches to take when it comes to email marketing in ABM based on hard data: why you need emotion in your ... messaging appeals: Emotional vs. rational. Best email format: Traditional text vs. personal video. Best ... email content offer: Static vs. interactive. 1. Best email messaging appeals: Emotional vs. rational ...

    David Rowlands - 16/11/2021 - 09:39

  2. How to realise the full potential of sustainability marketing

    into honest storytelling. To engage in ways that connect emotion and passion to action. To collaborate ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Five ways your marketing team can stand-out in your business

    matters when it comes to KPIs and spark emotion in the content delivered. Marketing can bring together ... this with the right creative with emotional cues from powerful words, captivating images, and videos ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of a separate paper. All describe hierarchies of logic, aligning reason and emotion, desire and aspiration. ... provide the context for exploring how HighKit interconnects with cycling and the motivations and emotions ... and emotional support, are effectively 'enablers of happiness.' (Recall, according to SDT, ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Unconventional ways of getting customer insight

    In the chat box, businesses can see, in black and white, the emotions driving their enquiry and keywords ...

    Kate Cox - 15/11/2021 - 09:25

  6. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    of the intense emotions cyclists crave at their core. So, what would MM mean for you? How might MM work for you ... As Field states: “the trick is to find a powerful, emotional insight that is relevant in the category ... and understand the full range of rational and emotional variables as the customer sees and describes them.”  Our ...

    Sue Mizera - 13/10/2021 - 09:49

  7. How neuroscience affects CX in B2B marketing

    creates some sort of emotional response, that in most cases leads to a physiological response, which ... after two years, three years, etc. However, if there is an alternative and your cumulative emotional ... be dealing with Zoom fatigue at the same time. Emotions are not one note, but the more knowledge we can ...

    Lucy Gillman - 05/10/2021 - 10:24

  8. Five questions to help pinpoint your brand identity

    physically and emotionally, and the last thing our customers need is the additional stress of managing ... the visual identity of a brand is to consider how you want your customer to feel, or what emotional ... adventure – all of these emotions are linked with specific colour connotations. Workshop your ideas ...

    Charlotte Hartley - 23/09/2021 - 11:08

  9. How to use humour in your B2B content (and how not to)

    and revealed that our colleagues wear bunny slippers at home, B2B content has been rediscovering its emotional ... to match your tone to your reader’s emotional state. Before you joke around, ask if they’re in the mood.) ...

    David McGuire - 20/09/2021 - 11:07

  10. How employee engagement can help B2B organisations grow

    that provides us with a safety net both emotionally and physically. Providing employees with the support ...

    Braja Roy - 15/09/2021 - 12:22


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