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  1. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    their work – let them spend time with agencies, partners or the sales team, and actively encourage them ... marketing world. 2. Celebrate innovation, challenge conventional thinking and seek out new ideas   Encourage ...

    Joel Harrison - 14/12/2022 - 10:59

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    was to encourage an audience to reach the conclusion to an argument on their own, just moments before the big ...

    Sue Mizera - 15/12/2022 - 08:40

  3. News: Imagination joins B2B marketing agency The Mx Group

    relationships and encourage more informed decisions. The agency has been recognised as one of the Most Creative ...

    David Rowlands - 08/11/2022 - 15:48

  4. Why marketing operations is the foundation of a successful modern marketing team

    or looking to do so.  While it’s encouraging to see numbers growing, ops experts still aren’t nearly ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  5. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    on their journey, to encourage them to consider Aruba products and services. Aruba commissioned CRMT Digital ... engagement. Providing the buyer with a content consumption experience that would encourage and guide without ...

    David Rowlands - 07/07/2022 - 12:35

  6. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    email and Salesforce. Everything they need is right at their fingertips.  To encourage ... insurance adjusters, for instance, encouraged viewers to “shorten the claims process” and to put “your ... find upon returning to their offices.  Natural disaster-focused campaigns that encourage key accounts ...

    David Rowlands - 08/07/2022 - 15:25

  7. Why the diversity of thinking will dominate the future of creativity in the experience economy

    teams to solve problems faster and more effectively. Agencies should be encouraged to open the door ... the beginning – an open culture where everyone is actively encouraged to provide opinions and thoughts ... a hierarchy to operate efficiently, but to encourage all people to get involved, we must be cognizant to make ...

    Jason Fletcher - 10/06/2022 - 16:49

  8. How your peers are measuring marketing operations

    these measures. This again will ensure they are encouraging colleagues across marketing to raise their game ...

    Simon Daniels - 25/07/2022 - 10:08

  9. The future of digital marketing from the Metaverse to AI and everything in between

    but are in B2B marketing then I’d strongly encourage you to take the plunge and come along. These types of events ...

    Michael Dean - 21/06/2022 - 09:14

  10. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    and cross-sell opportunities.  Advocacy  Webeo have encouraged customers to be vocal on their opinion of Webeo ...

    David Rowlands - 07/07/2022 - 15:26


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