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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    budget and how to approach c-level executives about it, the new trends you should explore, the importance ... how to plan 2022: what to include in your budget and how to approach c-level executives about it, ...

    David Rowlands - 19/11/2021 - 10:26

  2. Five ways your marketing team can stand-out in your business

    degree level accreditations and other qualifications that even the best of us have never even heard of. ... you’re automatically going to succeed. There are very few marketers who are in the elite level ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of genuine insights. The same process should uncover the intrinsic motivations at all levels that draw people ... There is a palpable, unmistakable thrill to cycling at this level that caps achievement alone. Said another: “I’m so ... Satisfaction and relatedness Cycling provides high levels of satisfaction on individual and community levels ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    be the thing to take your company’s performance to the next level. Want to learn more about improving your B2B ...

    John Allen - 17/11/2021 - 08:39

  5. The data and science you need to know when approaching ABM email marketing

    and motivation levels were higher during the video email.  Reinforcing the value of these findings ... and arousal (active engagement) levels were measured, text only emails had higher arousal and lower valence ... levels than video email.  When taken together this means the text emails (low valence/high arousal) ...

    David Rowlands - 16/11/2021 - 09:39

  6. Unconventional ways of getting customer insight

    use them to make informed choices about the quality, cost, and service levels of a business. According ...

    Kate Cox - 15/11/2021 - 09:25

  7. Four tips and tricks to think differently about content management and improve digital experiences

    across multiple systems and accessed by users with varying needs and levels of expertise, a standard view ...

    Kieron McCann - 10/11/2021 - 14:59

  8. How to approach your ABX strategy

    account, do you want to see this at account level? Make sure to bring in marketing and sales during ... that information available at account level. Whatever path you choose, the most important thing is to “share all ... are you engaging enough with c-level accounts, for instance. What areas are you missing out on?  Target ...

    David Rowlands - 10/11/2021 - 10:57

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    However, giving sellers the right level of training and coaching has become more difficult as organisations ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    of new customers, that all of their energy, time and money goes there. As if that weren’t enough, Dayle ...

    David Rowlands - 04/11/2021 - 11:22

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