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  1. Events are the catalyst to your customer journey: An interview with JR Sherman

    shouldn’t bother trying to replicate in-person. “Events are integral and the most powerful way to enrich ... a customer profile which was really enriched from the insights from events.’ ‘When events moved online, ...

    David Rowlands - 08/09/2022 - 09:34

  2. How marketers can achieve personalisation without third-party data

    the mechanism Google Analytics uses to identify anonymous visitors and enrich data, is currently allowed within ...

    Adam Greco - 05/09/2022 - 16:24

  3. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    work.  Their roadmap commitments for 2022 include:  More data, more data operations and enrichment, more ...

    David Rowlands - 07/07/2022 - 12:21

  4. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    simplified, organisations can truly enrich their customers’ digital experiences. And this is the first step ...

    Julie Lock - 06/05/2022 - 09:30

  5. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

    enrich their ABM capability to move more towards ABX and a holistic transformation of their marketing. ...

    David Rowlands - 27/04/2022 - 10:37

  6. Why B2B marketers are the new custodians of customer data

    in collaboration with IT. They have an important role to play in enabling sales  by enriching the CRM with high ... and processes are in place to validate new data, enrich existing data and reconcile all data on an ongoing ...

    Emma Crofts - 18/02/2022 - 13:36

  7. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    and enriches it by applying machine learning techniques to discover new patterns or associations that were ... This means ensuring that all customer information is cleansed and enriched with machine learning algorithms ...

    Satish Sadasivan - 07/03/2022 - 09:45

  8. News: Hootsuite announces integration with Microsoft Dynamics 365 to help customers drive brand value

    Dynamics 365.  Hootsuite with Dynamics 365 will help marketers enrich leads data with social information ... allowing businesses to listen to and engage customers, refine segmentation and enrich leads and lead ... integration with Microsoft Dynamics 365.  Hootsuite with Dynamics 365 will help marketers enrich leads data ...

    Kavita Singh - 27/11/2020 - 14:19

  9. Four game-changing insights driving customer acquisition in a digital world

    intent. Provide enriched contact profiles to better segment audiences and personalise messages. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. The 4 brand superpowers for the ultimate customer buying journey

    the power of reliability, understanding, enrichment and pre-eminence when it comes to the customer buying ... communicating to your customers throughout the journey. Enrichment (personal value add) Maslow’s Hierarchy ... if it doesn’t necessarily benefit the employer. That's where the next superpower comes in. Enrichment ...

    Kavita Singh - 14/01/2021 - 16:16

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