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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    in the age of the internet. Enter user generated content. What is user-generated content? User-generated ... effectiveness in this way isn’t such a reach in the age of the internet. Enter user generated content. anonymous ...

    John Allen - 17/11/2021 - 08:39

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    in significance is risky: Who knows what the next 10 years of tech will bring? Enter just these last weeks ...

    Sue Mizera - 01/12/2021 - 10:47

  3. Why SMBs are looking for guidance and support from B2SB marketers

    are in the middle of a pivot or planning one as they enter 2022. The biggest barriers slowing them down ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    questions of 'why?' and 'so what?', we were confident we would enter the magic realm ...

    Sue Mizera - 19/11/2021 - 09:34

  5. How to approach your ABX strategy

    Enter your marketing operations team. Leanne outlines four simple examples of where to start your clean ...

    David Rowlands - 10/11/2021 - 10:57

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and analytics, has announced that it has entered into definitive agreements to acquire Eyeota and NetWise. ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. Agile marketing can be your enabler of opportunity

    there are less roles open for the more creative and innovative B2B marketer. Enter agile marketing. Where most ...

    Steven Cozens - 12/10/2021 - 10:45

  8. Five top tips to stop your content from being boring

    Before you press enter, review the list of autofill suggestions Google presents beneath the search bar. ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  9. How neuroscience affects CX in B2B marketing

    what’s really going on under the hood? Neuroscience used to be a novelty but is gradually entering ...

    Lucy Gillman - 05/10/2021 - 10:24

  10. Improving ecommerce efficiency with product information management workflows

    data to be entered only once and syndicated to where it needs to be. The ultimate outcome ...

    Nate Holmes - 04/10/2021 - 17:32

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