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  1. How sales training and coaching can drive B2B success in 2022 and beyond

    in a post-pandemic world. However, today’s commercial environment is tougher than ever: competition is rife across ... long-term growth and success in complex sales environments. Coaching vs. training The world’s best athletes ... of continuous improvement and ensure that their sellers have the skills to sell in today’s B2B environment ...

    Kevin O'Regan - 09/11/2021 - 10:37

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    research would require an equal and prior exploration of the context or environment in which the brand ...

    Sue Mizera - 19/11/2021 - 09:34

  3. The data and science you need to know when approaching ABM email marketing

    research lab focused on human decision making. They explore this in three different environments ...

    David Rowlands - 16/11/2021 - 09:39

  4. The 360-degree customer view: What does it mean and how can you actually achieve it?

    it could be three months down the line. That’s why moving to a cloud-first environment enables sales, ...

    David Rowlands - 04/11/2021 - 11:22

  5. Approaching a new CMO role: An interview with Eric Schou

    IT systems through to new, hybrid cloud environments – from customer-facing applications down to core network ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  6. Kate Owen on how multifaceted ABM can be applied across higher education

    Shaping propositions in line with what the customer needs, based in an environment characterised by unique ...

    David Rowlands - 19/10/2021 - 16:26

  7. How to develop more effective alliance partner sales tools

    environment, challenges and needs. Avoid huge volumes of product/solution detail. You’ll convey the details ...

    Rod Griffith - 06/10/2021 - 12:01

  8. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    at Wipro. In an environment where clients are undergoing transformation journeys both from a digital ... the right environment where people feel empowered, but also fully supported.” Bonnie elaborates by outlining ... as Bonnie outlines, the current challenge facing marketers is working in an environment thrown into flux ...

    Lucy Gillman - 01/10/2021 - 09:45

  9. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    leading sales methodology firms directly into your Highspot environment. This is a huge win for both sales ...

    Lucy Gillman - 01/10/2021 - 12:37

  10. News: durhamlane and Cyance launch new report

    and shifting business priorities. Whilst these findings demonstrate a challenging environment for B2B ...

    Anonymous (not verified) - 29/09/2021 - 11:44

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