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  1. 6 crucial KPIs to measure in B2B marketing

    and that “2.5 quintillion bytes are created every day”.  By the way, that’s equivalent to 2.5 million terabytes. ... that there is scope for a CMO and CMIO (or equivalent) in some large organisations. The 6 crucial B2B marketing KPIs ... in the last two years” and that “2.5 quintillion bytes are created every day”.  By the way, that’s equivalent ...

    Mercè Cozens - 06/04/2021 - 13:25

  2. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    were providing the equivalent of Google Analytics, but on an account basis. Google Analytics is great ...

    David Rowlands - 06/08/2021 - 11:18

  3. What’s the difference between content aggregation versus content curation and content writing?

    the equivalent of writing. But as a thing by itself, it’s pretty useful. You’re basically just fishing for stuff ... believes they’re getting curation, and it’s a bad thing if you think it’s the equivalent of writing. ...

    Kavita Singh - 22/07/2021 - 10:42

  4. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    social media engagement: Generating a large, earned media value equivalent to an extra $80k on the media ...

    David Rowlands - 02/06/2021 - 11:09

  5. For a successful corporate culture, "Get the brand in their souls!"

    that corporate culture change is the equivalent of internal change management, (and the yin to the yang ... is the equivalent of internal change management, (and the yin to the yang of external corporate marketing ...

    Sue Mizera - 11/05/2021 - 17:06

  6. Leading (and learning) through uncertainty: a B2B marketing agency director’s perspective

    now, it’s the kind of challenge even marketing’s equivalent of Bear Grylls might balk at. Here, Jodie ... but right now, it’s the kind of challenge even marketing’s equivalent of Bear Grylls might balk at. Here, ...

    Jodie Williams - 06/07/2020 - 10:09

  7. From Zoom fatigue to broadcast nirvana: a B2B marketers guide to virtual events

    scale, delivering the nearest digital equivalent to a live multi-day conference. Some summits also offer ...

    Dan Roche - 23/02/2021 - 12:59

  8. Inside Really B2B’s award-winning campaigns

    million target. And that was the equivalent of just over 1500% ROI. And, in addition to the sales, we ...

    Kavita Singh - 02/03/2021 - 15:50

  9. Just what is a fronted adverbial – and what can it do for your B2B copy?

    It was a simple trick, but effective; the equivalent of snapping his fingers or clearing his throat. ...

    David McGuire - 23/02/2021 - 10:41

  10. Driving profit with purpose: How sustainability will help enable business growth

    in sustainability is the equivalent of focusing on value – something all firms should be doing anyway. Staying ahead ...

    Leeya Hendricks - 25/01/2021 - 16:24

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