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  1. Improving CX with revenue enablement

    through in these statements, and yes, change is hard, but when it is essential, surely it is worth taking ... customers and prospects how first-party data was essential, especially with diminishing trust in the third ...

    Adam Mincham - 10/01/2022 - 09:12

  2. What’s in store for B2B marketing in 2022?

    of parts could provide smaller distributed manufacturing production centres for key essential parts, ... brands to close this ‘experience gap’ even further. Data will be an essential piece of the puzzle. While ...

    David Rowlands - 07/01/2022 - 15:27

  3. Five of the best digital marketing strategies B2B can learn from B2C

    experiences for employees and customers.  Essentially, they need to keep both parties happy. “That’s ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    to deliver on the strategy and achieve growth is essential. ‘One-size-fits-all’ is not an appropriate ...

    David Rowlands - 17/12/2021 - 15:04

  5. Christelle Fraysse on the importance of a solid CRM system

    is an essential tool in achieving that.   LG: At Workbooks, you’ve launched Workbooks in the USA in 2018. How has ...

    David Rowlands - 16/12/2021 - 12:19

  6. A linguistic exploration of the name Propolis

    dictionary, not the handier, smaller version.  Propolis essentially has two meanings:  1. Suburb.  Within ...

    Sue Mizera - 15/12/2021 - 09:24

  7. Six B2B industries that should be leveraging marketing automation

    to see a long sales cycle. This means it’s essential to maintain contact, stay front of mind, and make ...

    Tom Ryan - 14/12/2021 - 08:58

  8. Everything you need to know to create a high-converting B2B product page design

    Essentially, it’s how your customers can get in touch with you. 3. Showcase the features and benefits of your ... The call to action (CTA) is an essential part of any landing page. It connects two vital parts of the lead ... freelancers maintain best practices or recruitment services for business, it’s essential to continuously ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  9. How to realise the full potential of sustainability marketing

    of US companies scored above median on ESG measures. As a marketer, these scores are essential ...

    Leeya Hendricks - 26/11/2021 - 09:41

  10. Five ways your marketing team can stand-out in your business

    of the brand. Give perspective on cutting edge innovations in the tech stack, how ABM is essential to bring ...

    Abhi Morjaria - 24/11/2021 - 08:56

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