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  1. Establishing the right goals in 2022 for small businesses

    Customer experience Customer insight General B2B marketing Master- Strategy & Evolution Innovation Before marketers set goals for the upcoming year, considering the changes of 2021 will help guide the next iteration of future growth. Here are three ar ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. Why you need emotional marketing in 2022

    on what emotional marketing is? Emotional marketing is how brands try to establish an emotional connection ...

    David Rowlands - 20/01/2022 - 08:51

  3. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    proof The best strategy for building new connections is to use your established customer base. Referrals ...

    Richard Conn - 07/01/2022 - 12:30

  4. Practical magic: Cooking up a potion for success for your ABM programme

    a clear agenda with established objectives in order to ensure that everyone is prepped and ready. It’s ...

    David Rowlands - 07/01/2022 - 09:03

  5. How to realise the full potential of sustainability marketing

    to these issues and helps set the tone.  Establish strategic goals Next, build your ESG values into your strategic ...

    Leeya Hendricks - 26/11/2021 - 09:41

  6. The big lie of thought leadership in B2B

    connections and established social media network presences.  Actual social connections are an ideal way ... – the prospective customers we are trying to reach. Established social media presences are another important way ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Why your competitors are creating content in clusters (and why you should too)

    content can help them to overcome their challenges, you can establish your organisation as an expert ...

    Kerrie Malone - 06/12/2021 - 09:28

  8. News: Feefo appoints new CMO to drive growth and overseas expansion

    such as BA Holidays, Expedia, KIA, Next, AXA, and Iceland. Now. The company aims to establish itself ...

    David Rowlands - 30/11/2021 - 16:39

  9. Improving ecommerce efficiency with product information management workflows

    product data and marketing content to improving efficiency, established ecommerce retailers have long sung ... are communicated, the smaller their impact will be. Establishing a workflow can also help streamline ... resource-intensive tasks, including by accelerating the approval process and establishing a central hub that enables ...

    Nate Holmes - 04/10/2021 - 17:32

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    While marketing and behavioral science have long-established, hand-in-glove relationships, specifically ... towards it. Innovation does, indeed, happen at the intersection of established fields. Additionally, ... the intersection of established fields has sadly, until now, gone missing. Let’s resolve to take the mystery out ...

    Sue Mizera - 19/11/2021 - 09:34


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