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  1. How to bridge the sales and marketing alignment gap – once and for all

    of frustration for employees; according to a study by LinkedIn, it wastes an estimated $1 trillion annually ...

    John Cheney - 17/01/2022 - 10:01

  2. Five ways AI impacts demand generation

    profitable investments from unprofitable ones, collect passive sales records, marketing strategies, ... benefit. It can produce estimates or learn about new things based on how well they work with other ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. News: Radix Communications employees take over the company

    to pay staff bonuses based on profits. The two directors will be joined on the board of the new trustee ...

    David Rowlands - 11/01/2022 - 16:43

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    into a customer can do wonders for your profits because you’ll have more time to focus on a larger number ...

    Richard Conn - 07/01/2022 - 12:30

  5. Six B2B industries that should be leveraging marketing automation

    transform digital marketing using automation are: Non-for-profits. Manufacturing. Financial services. ... and prioritise marketing automation, entire industries can become more competitive! 1. Non-for-profits ... For non-profit organisations, maximising spend, time and effort is paramount — especially when marketing ...

    Tom Ryan - 14/12/2021 - 08:58

  6. Establishing the right goals in 2022 for small businesses

    into the business and more profitability through gross margin expansion.  Solo-entrepreneurs and small businesses ...

    Rebecca Grimes - 20/12/2021 - 12:14

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    Profitability comes from increased pricing, and this does not come from sales leads, which tend to reduce price. ...

    Sue Mizera - 01/12/2021 - 10:47

  8. The B2B Marketing Awards 2021: Check out who won big

    profit hunter: A force with nature’ for Embraer. They brought home a total of 10 awards, the highest ... of the night, including three Golds for ‘The profit hunter’ and ‘Bring it on.’ Ten points if you can tell us ... or technologies. ‘The profit hunter: A force with nature’ for Embraer, by Gravity Global. Best use of social media ...

    David Rowlands - 01/12/2021 - 16:29

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    is a differentiator that underpins profitability over the long-term. Unfortunately, marketing doesn’t always own all, ...

    David Rowlands - 19/11/2021 - 10:26

  10. Driving growth through CX

    of profit. With research from Qualtrics XM showing that investing in CX initiatives has the potential ... as a profit centre. Here are five key steps that will set organisations on the right path towards greater CX ... customer loyalty and profit continues to increase as the world further digitalises, companies that invest ...

    James Frampton - 01/11/2021 - 10:02

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