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  1. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and Twogether wanted to take stock of what the board will care about when it comes to evaluating marketing ... about when it comes to evaluating marketing and revenue performance and, more importantly, how marketers ...

    Daniela fernandes - 23/11/2021 - 15:20

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    it again next year. It should be regularly reviewed and the evaluation of activities fed back into the plan ...

    David Rowlands - 19/11/2021 - 10:26

  3. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    through a lengthy sales cycle and therefore not even evaluating the service in question at that point.  ...

    Andrew Mildren - 02/11/2021 - 15:10

  4. How to make good content that will improve your SEO

    Content marketing Social Master- Brand & Content Strategy Google is constantly re-evaluating ... is constantly re-evaluating its algorithm to make sure it's putting the best websites in front of the user. ...

    Charlotte Hartley - 24/08/2021 - 14:56

  5. Driving growth through CX

    interactions at scale. 3. Improve the accuracy of predictions Companies must evaluate all the intersection ...

    James Frampton - 01/11/2021 - 10:02

  6. How to develop more effective alliance partner sales tools

    Aware At this stage, your joint sales tools should help the customer to evaluate their situation, ... preference.  4. Evaluate In this stage, the target customer has a clear understanding of the issues ...

    Rod Griffith - 06/10/2021 - 12:01

  7. Marketing automation implementation- where to begin?

    place and also to evaluate asset and campaign performance efficiently. Regardless of the software you’re ...

    Tom Ryan - 14/10/2021 - 15:23

  8. Agile marketing can be your enabler of opportunity

    to rapidly design, test and evaluate solutions that deliver more value to the customer and the bottom line. ...

    Steven Cozens - 12/10/2021 - 10:45

  9. How to lead score like a boss

    a marketing campaign.  What isn’t lead scoring? Identifying leads ready to close. Evaluating every marketing ... scoring like a boss (The do’s) 1. Evaluate the data before you build with regression analysis  Before ...

    David Rowlands - 17/09/2021 - 15:40

  10. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    structures and approaches, helping writers to evaluate work from a position of “does this work or not rather ...

    Lucy Gillman - 01/10/2021 - 14:20

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