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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    the acquiree, use evidence and build cases to demonstrate why your approach remains valid, and shouldn’t be side ...

    Joel Harrison - 21/11/2022 - 10:29

  2. Leaders Roundtable Batten down the hatches

    activities from sales without genuine evidence – and that means quantifiable data. Clarify to all ...

    scotty - 16/11/2022 - 10:21

  3. The Global ABM Conference 2022: What you missed out

    through three evidence-based, practical guidelines that took delegates through how to keep your audiences’ ...

    David Rowlands - 08/11/2022 - 12:09

  4. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    sales without genuine evidence – and that means quantifiable data. Clarify to all stakeholders that it’s ...

    Joel Harrison - 20/10/2022 - 12:17

  5. Five ways you can ensure your prototype gets you big time investment

    is great If your prototype can evidence the clear value exchange between business and users – you found ...

    Martin Brierley - 29/09/2022 - 10:24

  6. News: Expandi achieves asset purchase of Cyance

    this means for the wider market. Karla said: This is further evidence of something we have been forecasting ...

    David Rowlands - 13/09/2022 - 08:44

  7. How to unlock green growth

    evident. Companies across industries are investing in decarbonisation efforts, committing significant ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  8. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

    and proven processes which are based on evidence and experience – as well as an empowering and positive work ...

    David Rowlands - 25/07/2022 - 11:24

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    startups must deliver regular and engaging content that adds value. Evidently, this can cause an extra ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. Everything you need to know about purpose washing

    But there are signs to look out for though. The first is a lack of proof – what evidence are they giving to back up ...

    Vanessa Cheal - 01/07/2022 - 10:01

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