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1. Annabel Rake on the importance of sustainability in marketing

   ‘reconnected’ with our values during the pandemic, and the working world is no exception: “people are aligning ... should start, and sustainability is no exception. “I think there’s a shift happening,” Annabel states. ...

   David Rowlands - 02/12/2021 - 08:50

2. 11 words to delete from your B2B copy

   your reader’s time – for no good reason. They won’t thank you for it. One exception: if you’re using ...

   David McGuire - 18/11/2021 - 16:34

3. Kate Owen on how multifaceted ABM can be applied across higher education

   needs, sounds like ABM to Kate with the exception that “except for students being accounts, ...

   David Rowlands - 19/10/2021 - 16:26

4. B2B Marketing privacy policy

   information except to provide these services and are bound by strict confidentiality agreements which limit ...

   a12admin a12 - 30/09/2021 - 16:14

5. Revere

   to capture new value from their marketing. Driving success through our exceptional people, with an insight ...

   Jack Mann - 16/09/2021 - 15:15

6. It’s easy to judge, right?

   to these exceptionally talented B2B marketeers who are either judges this year or have been in previous years: Charlotte ...

   Matt Garisch - 15/09/2021 - 09:41

7. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

   marketing activity through its exceptional campaign.  About the client company  Founded as a tech start-up ... how CXO Focus fast became the cornerstone of Nutanix’s marketing activity through its exceptional ...

   Kavita Singh - 02/06/2021 - 11:31

8. Is this the end of the B2B whitepaper?

   existence – especially if it’s going to be gated as a lead magnet – except to become bigger still? More ...

   Kavita Singh - 18/08/2021 - 17:25

9. Can marketing automation support employee wellbeing?

   data segmentation vs. monotonous spreadsheet management With the exception of a few, most of us don’t ... segmentation vs. monotonous spreadsheet management With the exception of a few, most of us don’t enjoy handling ...

   Tom Ryan - 10/08/2021 - 17:05

10. News: The rising stars of the US agency marketplace revealed!

    of building trust, reputation and a portfolio, but it’s also true that exceptionally quick growth should ... that exceptionally quick growth should be recognised and applauded. With that in mind, the B2B Marketing US Agencies ...

    David Rowlands - 12/05/2021 - 11:11

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