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  1. The importance of brand personality in B2B – and how to find yours

    resolutions has your company made to improve itself in the upcoming months or years?” This simple exercise ... exercise, simple fill-in-the-blank statements using metaphors and similes can be both qualitative ... psychographic exercise Another variation on the company-as-person exercise: Who is your company as a consumer ...

    Sue Mizera - 25/08/2022 - 14:16

  2. How to be creative in no ways that AI can

    begin with a conviction that creativity has value. Aim to find opportunities to exercise your creative ...

    Jason Miller - 29/06/2022 - 09:09

  3. There’s never been a better time to recommit to your vision and mission

    Keep in mind this exercise isn’t about what makes your company different, but what makes it valuable. ...

    Stephanie Copel... - 16/05/2022 - 09:06

  4. Funny is as funny does: Steve Mudd on humorising your B2B brand

    rebranding exercise was to shift the brand from a hardware company to a cloud company, taking all ...

    David Rowlands - 07/04/2022 - 14:51

  5. International Women’s Day: A collection of reflections

    Is this phenomenon, perhaps, related to gender, either as cause or effect? Just a provocative thought exercise ... organisations scrapping unconscious bias training as it was perceived as little more than a tick-box exercise ...

    David Rowlands - 08/03/2022 - 13:00

  6. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    it stays! It becomes a logo, font and colour-policing exercise. Or, equally unsuccessfully, an identity ...

    David Rowlands - 10/12/2021 - 10:37

  7. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    business situation. 5 critical exercises to chart your course forward We gather here five key exercises we ... however, you have to fully articulate each brand element. This is not easy. The exercises are designed ... ahead. I. SWOT exercise: Towards vision and mission Few exercises are more comprehensive, or more ...

    Sue Mizera - 13/04/2021 - 11:11

  8. Taking the pulse of your brand and communications

    neuroscience, but nobody wants to share the secret sauce. Mapping your brand identity An important exercise ...

    Mercè Cozens - 27/10/2021 - 09:57

  9. Unconventional ways of getting customer insight

    an hour.” Research surveys  Moneypenny also runs a lot of surveys as an insight mining exercise. We don’t ...

    Kate Cox - 15/11/2021 - 09:25

  10. Marketing process improvement isn’t just for the tough times

    the journey you intend to go on to create a high-impact team. It’s more than a cost-saving exercise Depending ...

    Steven Cozens - 29/09/2021 - 09:55

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