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  1. Five predictions on data changes to future-proof your 2022

    solution for marketers as marketing expenditure, as a percentage of revenue, is at its lowest point in over ...

    Jon Clarke - 20/12/2021 - 12:01

  2. The importance of implementing marketing operations with Propolis Hive Expert Karla Wentworth

    of struggling to justify the expenditure of more people on the payroll? Or is there more to it than that?  KW: ... Is it just a case of struggling to justify the expenditure of more people on the payroll? Or is there more ...

    Kavita Singh - 13/05/2021 - 15:37

  3. 6 reasons why it’s important for marketing to understand finance

    in signing off budgets in most companies. Finance approves capital expenditure – if you are looking ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  4. 6 crucial KPIs to measure in B2B marketing

    of the truth for many b2b marketers. The simple fact is that the expenditure to bring all the disparate systems ... that there often isn’t a single view of the truth for many b2b marketers. The simple fact is that the expenditure ...

    Mercè Cozens - 06/04/2021 - 13:25

  5. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

    the CFO may have no other option but to reduce areas of 'discretionary' expenditure ... and insight that ties marketing expenditure to profit.” DO: Bring in marketing operations to serve ... expenditure can be reduced with a lower perceived impact on the business.” While this is obviously a critical ...

    Kavita Singh - 19/01/2021 - 11:27

  6. No money for marketing? Cut your office expenditure!

    but smartly. 30112 blog/posts/2014/09/01/no-money-marketing-cut-your-office-expenditure Reduce the amount ...

    Romeo Demes - 01/09/2014 - 08:15

  7. Budget protection strategies – how to safeguard marketing spend amidst corporate cost-cutting

    now, with CFOs and CEOs pulling back on previous commitments as part of overall cuts in expenditure. So ...

    Jason Taylor - 02/07/2020 - 15:28

  8. The ‘buy now, plan later’ approach to martech is killing progress: Why it’s time to stop and think about how your martech is stacking up

    financial officers have turned their attention to marketing expenditures and expect answers.  Only those ... is over. Chief financial officers have turned their attention to marketing expenditures and expect answers.  ...

    Kavita Singh - 11/05/2020 - 10:55

  9. Marketing Automation Transformation Toolkit

    on for so long we forget our initial objectives and justifications for the expenditure. With this guide, ...

    Jack Mann - 12/02/2020 - 15:04

  10. How to get famous and get lucky in B2B

    precisely none. All business expenditure must be justified and evaluated instrumentally ...

    Rory Sutherland - 25/11/2019 - 09:00

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