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  1. Leaders Roundtable Batten down the hatches

    starts to bite, it’s likely to become progressively harder and more expensive to recruit new customers. ...

    scotty - 16/11/2022 - 10:21

  2. Why the moon landing began with good branding

    important, difficult, expensive and exciting. Promises include the Project Rover nuclear rocket, the lunar ...

    Sue Mizera - 03/08/2022 - 09:59

  3. Turn your product into your top marketing tool

    the acquisition phase—daunting and definitely expensive. Once you’re on the other side, the biggest difference ...

    Rebecca Grimes - 27/07/2022 - 09:04

  4. Are you a CMO worried about budget? Read this

    of large groups of different stakeholders – a slow and expensive process with often inaccurate results. ... expensive as they mature and achieve traction in the market – so better to be an early adopter than part ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  5. Super-charged lead generation: How to drive more ROI from your enquiries

    of the customer journey (i.e. the initial website visit) is crucial. But important doesn’t have to mean expensive ...

    Kate Cox - 26/04/2022 - 09:01

  6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    can stall at any time, adds to longer decision times, and simply makes it harder and more expensive ... Additionally, for most of these clients, all of this branding talk sounded expensive, soft, unnecessary, ...

    Sue Mizera - 25/04/2022 - 09:55

  7. Making the most of your marketing automation platform

    it? At best, you’ll get 10-20% out of your platform. At worst, it’s a complete waste of expensive ...

    David Rowlands - 17/03/2022 - 09:06

  8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    Additionally, for most of these clients, all of this branding talk sounded expensive, soft, unnecessary, ...

    Sue Mizera - 01/02/2022 - 15:00

  9. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    can stall at any time, adds to longer decision times, and simply makes it harder and more expensive ...

    Sue Mizera - 28/01/2022 - 15:55

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    Secondly, before engaging in expensive rebrands, large-scale campaigns, new packaging or CX investment, ...

    David Rowlands - 19/11/2021 - 10:26

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