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  1. How CogniClick can personalise your content for ABM success

    ABM Customer experience Customer insight General B2B marketing Sales and marketing alignment ...

    David Rowlands - 26/11/2021 - 14:56

  2. How to realise the full potential of sustainability marketing

    Customer experience Customer insight General B2B marketing Master- Growth Advocacy Customer ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Four game-changing insights driving customer acquisition in a digital world

    Customer experience Customer insight General B2B marketing Professional development Master- CX ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Four tips and tricks to think differently about content management and improve digital experiences

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... through content management. We’re living in an experience-driven economy, where lasting, meaningful ... experiences can set you apart from your competitors – and be the key to unlocking success. This is more vital ...

    Kieron McCann - 10/11/2021 - 14:59

  5. Five ways your marketing team can stand-out in your business

    or go home! 3. Hire for soft skills not just hard Most roles look for tons of experience and knowledge, ...

    Abhi Morjaria - 24/11/2021 - 08:56

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Content marketing Customer experience Customer insight General B2B marketing Marketing department ... and growth:  Competence: we seek to control outcomes and experience mastery. Relatedness: we desire to interact ... with, be connected to, and experience caring for others, sharing with others.  Autonomy: we desire ...

    Sue Mizera - 19/11/2021 - 09:34

  7. 11 words to delete from your B2B copy

    Content marketing Creative Customer experience General B2B marketing Storytelling Master- Brand ... available methodology in order to maximise engagement and deliver superior, impactful experiences across ...

    David McGuire - 18/11/2021 - 16:34

  8. The data and science you need to know when approaching ABM email marketing

    ABM Customer experience Customer insight Email General B2B marketing Master- Growth Performance ... takes the crown when it comes to more positive reactions When valence (pleasurable experience ... The only difference was the “experience” offered by the content asset – static vs. interactive. Continuing ...

    David Rowlands - 16/11/2021 - 09:39

  9. Unconventional ways of getting customer insight

    Customer experience Customer insight General B2B marketing Master- CX Customer success CX We’ll ...

    Kate Cox - 15/11/2021 - 09:25

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    experience as part of their KPIs. You should too. 4. Include reviews on your site As we’ve covered above, ... so makes for a more rounded digital experience. If you’re aiming at building an increased conversion ...

    John Allen - 17/11/2021 - 08:39

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