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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    marketing and branding can and should build out from there! To explain a little further: Let me step back ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    This is a new concept, a new discipline, that needs more exploring, explaining, articulating and refining. You ... for HighKit’s fandom be explained in terms of the MM’s marriage of the values ladder and self-determination ...

    Sue Mizera - 19/11/2021 - 09:34

  3. The data and science you need to know when approaching ABM email marketing

    contrast. Despite the fact that “most people use shorter emails with quantifiable data explained in clear, ...

    David Rowlands - 16/11/2021 - 09:39

  4. Unconventional ways of getting customer insight

    Moneypenny is turning the chat transcripts into actionable insights. Let me explain this further. ... for trends. Moneypenny’s CTO, Pete Hanlon, explains: “We wanted to unlock the insight from these conversations ...

    Kate Cox - 15/11/2021 - 09:25

  5. How to approach your ABX strategy

    characteristics,” Leanne explains. Once you’ve clearly defined this profile, you can build out and find these target ...

    David Rowlands - 10/11/2021 - 10:57

  6. Marketing Simply In An Era Of Complex Products

    and salespeople must take the customer through a complex educational process to explain the unique technical ...

    Cliff Guy - 04/11/2021 - 13:02

  7. Universal identity resolution is a myth. It’s also a bad idea

    of the current identity model would be easy to explain, and even easier to implement. Unfortunately, there is far ...

    Ray Kingman - 05/11/2021 - 09:31

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    to know if they are using everything they bought? These are by no means easy things to do, Dayle explains ...

    David Rowlands - 04/11/2021 - 11:22

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    within the first two weeks of launching a new marketing campaign. The analysis goes on to explain ... on sales which helps to explain the risk. This year’s edition explores how the pandemic has created ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. Thinking of starting a B2B podcast? Ask these three questions first

    with Elizabeth Day and How to Breathe So You Don’t Look Fat strike the balance between explaining the concept ... really explain what the show was about. So we took the core idea of getting likeminded experts to talk ... end up with one all-white-male episode, we’d probably go ahead (and explain it during the show ...

    David McGuire - 20/10/2021 - 09:34


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