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  1. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    service meant AV was absolutely necessary to provide both the cut-through and explanation of the many ways ...

    Lucy Gillman - 07/10/2021 - 17:26

  2. What can community marketing bring to the table? with Zapnito's Charles Thiede

    or professional services company that has a product with a need for some kind of explanation has potential ...

    Kavita Singh - 13/07/2021 - 10:30

  3. The Values Ladder as every successful CMO’s cynosure

    for which a thing is done.   A little more explanation is required For Aristotle, when we can explain ... (So what?) that ramps up to the overall understanding. Teleological explanations do not necessarily ...

    Sue Mizera - 12/01/2021 - 15:18

  4. Just what is a fronted adverbial – and what can it do for your B2B copy?

    of it as a little introduction which sits before the comma, and sets up the main part. So, in the explanation above, ... in the explanation above, “quite simply” is a fronted adverbial (gold star if you spotted it). If you think back ... before the comma, and sets up the main part. So, in the explanation above, “quite simply” is a fronted ...

    David McGuire - 23/02/2021 - 10:41

  5. Can AI take your business performance to a new level?

    it's important to provide explanations of the reasoning behind the decision. According to research from ... algorithms to make judgements about them. Explanations help to build peoples trust in the conclusions, ...

    David Rowlands - 21/01/2021 - 14:26

  6. Top 4 marketing channels for B2B brand awareness in 2021

    or the explanation for why you came second place. Can you still win if you don’t blow away the competition ... at this point can be the reason you win (i.e. sign a new client) or the explanation for why you came second ...

    Vincent DeCastro - 23/11/2020 - 10:55

  7. How third-party intent data makes the ABM flipped funnel obsolete

    explanation and consumable visual representation. It makes sense to marketers, the sales team, as well ... prevalent in the ABM world because of its easy explanation and consumable visual representation. It makes ...

    Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment

  8. Defining your brand personality: you can be scientific, engage the team, and still have fun

    and their core meanings Here is a video-link to a more detailed explanation of how archetypes work. Academy ...

    Sue Mizera - 07/01/2020 - 14:59

  9. Small businesses need more clarity than large to get back to work, new research shows

    businesses it remains steady and 14 points higher (61%). So why the divergence? One explanation could ...

    Graeme Cade - 27/07/2020 - 12:57

  10. How to deal with a data subject access request under GDPR

    an organisation holds on them, an explanation as to why this information is being held, and copies of this data. ...

    Inés Rubio - 11/11/2019 - 15:38

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