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  1. ABX: What is account-based experience, and what do you need to know?

    as an explanation as to just how it works. By downloading this report, you’ll get access to: Words of wisdom from ...

    Daniela fernandes - 10/01/2022 - 09:54

  2. Annabel Rake on the importance of sustainability in marketing

    such as WWF, Deloitte focuses on “creating clear, simple explanations on what can be some quite complex ...

    David Rowlands - 02/12/2021 - 08:50

  3. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    service meant AV was absolutely necessary to provide both the cut-through and explanation of the many ways ...

    Lucy Gillman - 07/10/2021 - 17:26

  4. What can community marketing bring to the table? with Zapnito's Charles Thiede

    or professional services company that has a product with a need for some kind of explanation has potential ...

    Kavita Singh - 13/07/2021 - 10:30

  5. The Values Ladder as every successful CMO’s cynosure

    for which a thing is done.   A little more explanation is required For Aristotle, when we can explain ... (So what?) that ramps up to the overall understanding. Teleological explanations do not necessarily ...

    Sue Mizera - 12/01/2021 - 15:18

  6. Just what is a fronted adverbial – and what can it do for your B2B copy?

    of it as a little introduction which sits before the comma, and sets up the main part. So, in the explanation above, ... in the explanation above, “quite simply” is a fronted adverbial (gold star if you spotted it). If you think back ... before the comma, and sets up the main part. So, in the explanation above, “quite simply” is a fronted ...

    David McGuire - 23/02/2021 - 10:41

  7. Can AI take your business performance to a new level?

    it's important to provide explanations of the reasoning behind the decision. According to research from ... algorithms to make judgements about them. Explanations help to build peoples trust in the conclusions, ...

    David Rowlands - 21/01/2021 - 14:26

  8. How third-party intent data makes the ABM flipped funnel obsolete

    explanation and consumable visual representation. It makes sense to marketers, the sales team, as well ... prevalent in the ABM world because of its easy explanation and consumable visual representation. It makes ...

    Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment

  9. Top 4 marketing channels for B2B brand awareness in 2021

    or the explanation for why you came second place. Can you still win if you don’t blow away the competition ... at this point can be the reason you win (i.e. sign a new client) or the explanation for why you came second ...

    Vincent DeCastro - 23/11/2020 - 10:55

  10. Defining your brand personality: you can be scientific, engage the team, and still have fun

    and their core meanings Here is a video-link to a more detailed explanation of how archetypes work. Academy ...

    Sue Mizera - 07/01/2020 - 14:59

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