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  1. News: Annual study reveals rising stars in the marketing multiverse

    are not active on social media. IBM, American Express and Dell Technologies are 2021’s top ranked companies. ...

    David Rowlands - 30/11/2021 - 16:21

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    of their discipline. They expressed numerous concerns especially concerning a lack of management and sales force ...

    Sue Mizera - 01/12/2021 - 10:47

  3. 11 words to delete from your B2B copy

    the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  4. How neuroscience affects CX in B2B marketing

    like facial expressions and eye tracking to see how users are interacting with apps, systems and web ...

    Lucy Gillman - 05/10/2021 - 10:24

  5. Does diversity training actually work?

    and diversity initiatives. As expected, most employees expressed a desire for much more than the once a year ...

    David Rowlands - 13/09/2021 - 13:57

  6. How managers can support employees with their mental health

    in the workplace. You really have to create a safe space for employees to feel like it’s okay to express what ... frustrations at home, or feeling burnt out – all of these feelings are valid to express, so if you start ... okay to express what they need at the company.” The key here is vulnerability. As a leader, it might ...

    Kavita Singh - 22/07/2021 - 10:34

  7. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    Working with an outside vendor to evolve their visual brand expression felt inauthentic so they set out ... of next. The identity design and campaign strategy was an expression of these notions. Differentiation: ...

    Kavita Singh - 02/06/2021 - 14:28

  8. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    with all the tools they needed to push clients along the buyer journey with pace. To express the Smartport ...

    Kavita Singh - 02/06/2021 - 10:43

  9. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    an engaging narrative around helping customers achieve 'Cloud Nirvana', expressed through ...

    Kavita Singh - 02/06/2021 - 12:29

  10. Tips for flexible working: Adapting to the return to the office

    their workforce to work regularly from home after the pandemic has ended. However, most employees have expressed ...

    Kavita Singh - 25/05/2021 - 10:26

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