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  1. Under the hood of Amex’s success with small businesses

    and foremost. Then it’s going to be good for American Express- there’s more change and volume associated ...

    David Rowlands - 10/08/2022 - 10:13

  2. How your peers are measuring marketing operations

    there were a lot of views expressed on ensuring visibility over MOps workloads, upcoming deliverables ...

    Simon Daniels - 25/07/2022 - 10:08

  3. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    everything the market needed, expressing the benefits of smart technology. Stein IAS translated SmartPort ...

    David Rowlands - 14/06/2022 - 11:03

  4. There’s never been a better time to recommit to your vision and mission

    data about your market. But don’t let this information dictate how you express the company’s purpose. ...

    Stephanie Copel... - 16/05/2022 - 09:06

  5. The tips and tricks you need for successful global content marketing

    organisations generally have a ‘tone of voice’ as part of their corporate ‘expression’. Done well, it stems from ... Expression is the key here. How you express an emotion, feeling or sentiment in one locale varies to another. ... Carlsberg was a bank..”, “If Carlsberg was a holiday...” etc.  They showed a brand expressing itself ...

    David Rowlands - 09/02/2022 - 15:02

  6. Choosing and using visualisations

    to another- is a common story in data, but a very hard one to express. Traditionally correlation is shown ...

    Tobias Sturt - 10/03/2022 - 09:32

  7. What, why and how: Nailing digital transformation in 2022

    reassessing? That’s a funny expression but yes, businesses had to cobble together solutions. We went from ...

    David Rowlands - 03/03/2022 - 12:22

  8. How chatbots can enhance your ABM strategy

    traditional) strategy of forms and friction with real-time engagement as soon as the buyer expresses interest ...

    Justin McDonald - 19/01/2022 - 09:16

  9. 10 lessons learned after 10 years of modern selling

    to express themselves authentically, as employees who embrace their unique selves at work are ultimately more ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. How and why marketing must drive sustainability

    trust by expressing our brand in a way that connects with our customers’ needs and reflects our culture. ...

    David Rowlands - 11/01/2022 - 08:47

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