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  1. Why marketing operations is the foundation of a successful modern marketing team

    position, it also extends to monitoring data quality and leading on analytics. With complete oversight ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. News: Expandi achieves asset purchase of Cyance

    It extends their data reach, and also clientbase. In the Intent space, having more and varied sources ...

    David Rowlands - 13/09/2022 - 08:44

  3. How marketers can achieve personalisation without third-party data

    Personalisation without extending marketing budgets  In today’s market, marketing leaders need to prove the return ...

    Adam Greco - 05/09/2022 - 16:24

  4. People or personas? What B2B marketing can learn from B2C

    We'll even extend that trust across categories (so when the toothpaste brand launches a mouthwash, ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. Under the hood of Amex’s success with small businesses

    Lucy Gillman investigates. As EVP, global B2B marketing, Clayton’s remit extends from the cards Amex ...

    David Rowlands - 10/08/2022 - 10:13

  6. Perfecting pipeline management to boost B2B sales

    deals.   As many businesses will have experienced, extended sales timelines can result in some deals taking ...

    John Cheney - 13/07/2022 - 11:22

  7. News: The Martech Awards winners

    for Dell Technologies, by xiQ Inc  Best use of martech for sales enablement: Extending a helping hand ...

    David Rowlands - 08/07/2022 - 09:05

  8. How to be creative in no ways that AI can

    it goes beyond knowledge recall and extends into knowledge creation.  As Dr.Michael Bloomfield says, “If ...

    Jason Miller - 29/06/2022 - 09:09

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    to the next level. In 2021 the company had revenues of over £2 million, is growing rapidly and has extended ...

    David Rowlands - 07/07/2022 - 15:26

  10. What you missed at Ignite London

    and extend the reach of your marketing activities. Who knew? Whilst Ignite may be over, the fun doesn’t stop ...

    David Rowlands - 13/07/2022 - 09:32


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