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  1. 10 lessons learned after 10 years of modern selling

    is an extremely strong medium through which sellers can connect with buyers, especially given that it now beats ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. What’s in store for B2B marketing in 2022?

    drove innovation; computers, penicillin, the jet engine, atomic energy etc. Though not as extreme ...

    David Rowlands - 07/01/2022 - 15:27

  3. Everything you need to know to create a high-converting B2B product page design

    the globe.  Mobile optimization is extremely important in the B2C e-commerce world as an increasing number ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  4. The big lie of thought leadership in B2B

    of interviews with clients and prospective clients. This is extremely useful, and surprisingly rare. A recent ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. How neuroscience affects CX in B2B marketing

    Innovation Understanding how the brain works can be extremely beneficial to the B2B world. Far gone ... bias.  Whilst these approaches can be extremely useful, the way the mind works is far more complex. While ... now! Understanding how the brain works can be extremely beneficial to the B2B world. Far gone ...

    Lucy Gillman - 05/10/2021 - 10:24

  6. News: Feefo appoints new CMO to drive growth and overseas expansion

    “Feefo is in an extremely exciting place just now. We’re working with over 4,000 fantastic brands ...

    David Rowlands - 30/11/2021 - 16:39

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    call cycling 'my life' and they routinely juggle work and family and weather extremes ... over a lifetime: 'whys' that are compelling enough to drive this extreme behaviour. ... of other speed-sports, like skiing and surfing, and other extreme sports like climbing and triathlons. One ...

    Sue Mizera - 19/11/2021 - 09:34

  8. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    this is obviously an extreme example, but there are countless examples of companies claiming X in one country ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    of their consideration time meeting with potential suppliers, giving sellers an extremely small window in which to make ... – an extremely powerful concept as sellers attempt to navigate a virtual selling world.  This combination of data ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    adds that it’s extremely difficult to know how far you should actually go in terms of working out what ...

    David Rowlands - 04/11/2021 - 11:22


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