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  1. Why marketing operations is the foundation of a successful modern marketing team

    cite the inability to compare cross-channel and platform performance as a delaying factor for decision ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  2. How to unlock green growth

    It requires a range of factors such as a thorough understanding of relevant value chains, cross-functional ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    by factors such as rising inflation and geopolitical issues.  At the same time, buyer preferences ... with a complex and volatile economic environment, brought about by factors such as rising inflation ...

    Winnie Palmer - 15/08/2022 - 14:06

  4. People or personas? What B2B marketing can learn from B2C

    to prospects in an appropriate voice and tone while appealing to the factors most likely to make them purchase. ... other items in our trolley. Instead, transactional factors will drive us, such as: Brand familiarity- ... Brands, therefore, need to understand the different factors driving purchasing behavior and sales cycles ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. Brand guidelines: When should you start breaking the rules?

    time and allow themselves to be influenced by all sorts of factors – technological developments, global ...

    Danny Philamond - 04/08/2022 - 09:46

  6. Propolis salary benchmark 2022

    a key to holding onto your staff, attracting new team members or a factor in your job search. So, what ...

    scotty - 22/07/2022 - 12:04

  7. Attracting the next generation into the B2B world

    attracted by the work environment than other factors when looking for a great place to work. ...

    Michelle Wells - 04/07/2022 - 12:02

  8. Five features B2B companies should look for in a marketing automation software

    If you’re using a custom CRM, then a custom-built integration should be possible and factored into your ...

    Tom Ryan - 27/06/2022 - 16:15

  9. What you missed at Ignite USA

    the need, or rather responsibility, to champion ESG in marketing- a factor that is set to only become more ...

    David Rowlands - 10/06/2022 - 10:46

  10. Ignite USA: A baptism in employer brand

    decision factors. 7 in 10 evaluate a brand’s work to support/give to those in need when considering whether ...

    David Rowlands - 12/05/2022 - 14:50

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