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  1. Live reaction: Can ChatGPT write your B2B copy?

    to cliché is a failure of the system, or actually a really good impression of what most so-called “edgy” B2B ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    and expectations. Without this, you’re already setting yourself up for failure. Even before you enter the room, ...

    Sue Mizera - 15/12/2022 - 08:40

  3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    organisation, with success or failure determining the future of both corporate success and individual careers. ... failure rate of M&A, this would seem to be a big mistake. This negativity aside, the roundtable did ...

    Joel Harrison - 21/11/2022 - 10:29

  4. Five ways you can ensure your prototype gets you big time investment

    development is that 95% of products launched in the US fail- studies point to failure rates for new products ...

    Martin Brierley - 29/09/2022 - 10:24

  5. How marketers can achieve personalisation without third-party data

    represents a potential point of failure leading to data discrepancies. Creating a culture of good data ...

    Adam Greco - 05/09/2022 - 16:24

  6. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    time or over budget and often have failure hard-coded into them from the outset. They developed ...

    Jonathan Turner - 20/07/2022 - 09:29

  7. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    Today, a company’s failure to provide self-service resources can lead to a significant decrease in buyer ...

    David Rowlands - 20/06/2022 - 09:41

  8. How to be creative in no ways that AI can

    about failing fast, or celebrating failure, yet few actually live and breathe this within their culture. ...

    Jason Miller - 29/06/2022 - 09:09

  9. Are you a CMO worried about budget? Read this

    is skyrocketing, and the fear of failure is dissipating – so a proper evergreen measurement solution will give you ...

    Emilie Sanders Lee - 10/05/2022 - 10:40

  10. B2B tech marketing innovators event

    greatest improvements in marketing effectiveness? How to overcome the fear of failure.   Please note ...

    Daniela fernandes - 03/03/2022 - 14:24

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