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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    today! As brand strategy lead at a huge multinational like PwC, you’ll be intimately familiar ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    familiar? Research from The B2B Institute has found that 95% of companies expect to see significant sales ...

    Andrew Mildren - 02/11/2021 - 15:10

  3. Marketing process improvement isn’t just for the tough times

    Unlike their B2C cousins, process is perhaps a more familiar territory to many in B2B, especially ... is perhaps a more familiar territory to many in B2B, especially in the demand generation and marketing ...

    Steven Cozens - 29/09/2021 - 09:55

  4. Marketing automation implementation- where to begin?

    their role, are familiar with the platform and to answer any questions. Most premium marketing automation ...

    Tom Ryan - 14/10/2021 - 15:23

  5. Five top tips to stop your content from being boring

    explainer. Simply taking a new slant on a familiar topic, or finding fresh insight into a particular area ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  6. How neuroscience affects CX in B2B marketing

    on a straight, smooth road and familiar road with good visibility at a constant speed you need minimal steering ...

    Lucy Gillman - 05/10/2021 - 10:24

  7. Part 2: Auditing a brand may make B2B consider brand building

    familiarity and trust in a brand, the more customers will buy from you and return to you. Free sales? ...

    Mercè Cozens - 07/09/2021 - 15:05

  8. 5 marketers share their top tip for creating a consistent brand

    and its core values. What defines your brand’s personality — is it familiar, friendly and nurturing? ...

    David Rowlands - 06/09/2021 - 10:29

  9. What do hybrid events actually look like in the future?

    2020 has had to learn, not least becoming much more familiar with those challenges which traditionally ... had to learn, not least becoming much more familiar with those challenges which traditionally sit ...

    Kavita Singh - 19/08/2021 - 10:42

  10. Straight line to concentric circles – The complex world of B2B buying in 2021

    aren’t we familiar with the B2B buying process as, a 5-step linear process? NEED- Be aware ... decisions.- Gartner definition. But, aren’t we familiar with the B2B buying process as, a 5-step  linear ...

    Satish Sadasivan - 04/08/2021 - 10:56

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