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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    for brilliance. Part one. So, marketer, you have this terrific, game-changing idea that in 2023, your business ...

    Sue Mizera - 08/12/2022 - 10:09

  2. In Web 3.0 terms, today is 1995

    The conference kicked off with a fantastic keynote from Tom Head, the self-styled ‘Web3guy’, who began ... of it was that, at the time, Gates couldn’t really explain why you’d want bother watching a baseball game ...

    Joel Harrison - 10/11/2022 - 16:43

  3. Transforming your promise into your brand DNA

    memories. Everyone remembers that NVIDIA started in gaming – and look at where they are now. Thousands ...

    Zsofia Raffa - 29/11/2022 - 10:41

  4. The Global ABM Conference 2022: What you missed out

    has been fantastic. I think it’s such an amazing event. B2B Marketing are one of the biggest, most ...

    David Rowlands - 08/11/2022 - 12:09

  5. The importance of brand personality in B2B – and how to find yours

    an organisation’s personality  – which also can offer fantastic team building opportunities by combining creativity, ... in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ...

    Sue Mizera - 25/08/2022 - 14:16

  6. News: The B2B Marketing Awards shortlist announced!

    The game' by Sharper B2B Marketing 'Powerline at COP26' by Bray Leino 'Profit hunter: Tech ... 'Energia, fly the future' by Gravity Global 'Game hub' for Dell Technologies, by twogether ... Communications 'Game hub' for Dell Technologies, by twogether 'Meet versius' – A pioneering ...

    David Rowlands - 23/08/2022 - 09:55

  7. Forget everything you (think you) know about ABM

    a solution – a bit like a ‘whack-a-mole’ arcade game – without any alignment with sales and account teams. ...

    David Rowlands - 18/08/2022 - 15:17

  8. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    Content Strategy Brand Creativity Customer success CX The B2B landscape is evolving at pace. Game ... Check out Propolis now! The B2B landscape is evolving at pace. Game-changing influences ...

    Jonathan Turner - 20/07/2022 - 09:29

  9. What you need to know about customer advisory boards

    strategy. At Ignite London, I’ll be speaking on customer advisory boards and how they can be a fantastic way ... is a fantastic event for all B2B marketers, with great brands, inspirational speakers and sessions, with plenty ...

    Dean Lindsay - 16/06/2022 - 09:10

  10. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    a fantastic testament to the amazing team we have here at B2B marketing, and shows that we're on a roll. ... of innovation! It's a fantastic platform that's transforming how B2B marketers succeed- it's ...

    David Rowlands - 16/06/2022 - 15:23

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