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  1. News: Richard O’Connor promoted to CEO of B2B Marketing

    platform, Propolis, into its portfolio. Throughout that journey, co-founders Joel Harrison and James Farmer ... Commenting on this promotion, James Farmer said: "On hiring Richard as managing director, he surpassed ...

    David Rowlands - 30/08/2022 - 15:36

  2. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    to stakeholders. In light of the significant investment required for US farmers to go organic- without promise ... of a buyer at the end of a three-year transition- Michelob made a Contract for Change with US farmers ... . The contract guaranteed farmers a buyer once their organic transition was complete, removing the biggest ...

    Jonathan Turner - 20/07/2022 - 09:29

  3. News: B2B Marketing appoints new managing director, Richard O’Connor

    by James Farmer and Joel Harrison. Richard officially commences his new role in February 2022, ... more relevant to our customers, globally.” James Farmer If you’d like to learn more about what Richard ... time the position has been held at B2B Marketing since it was founded in 2004 by James Farmer and Joel ...

    David Rowlands - 26/01/2022 - 10:41

  4. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    Marketing was founded in 2004 by Joel Harrison and James Farmer, and has been led exclusively by these two ... Farmer, and has been led exclusively by these two partners ever since. Starting as a print magazine, ...

    David Rowlands - 26/01/2022 - 10:48

  5. News: New hires in B2B

    as their first managing director since it was founded in 2004 by James Farmer and Joel Harrison. Richard ...

    David Rowlands - 31/01/2022 - 11:53

  6. How to win a B2B Marketing Award on a budget

    for Cows” was a smash hit that attracted both farmers and global media attention. Kavita Singh connected ... as a Tinder-style livestock app for farmers to swipe ‘right’ on cattle. Their aim was to grow subscribers to Hectare ... To raise awareness of the opportunities for farmers to trade livestock online by using data intelligently  ...

    Kavita Singh - 31/03/2020 - 15:36

  7. Awards case study: Learn how this Tinder-style app for cattle gained global media attention with only £22.5 k

    the coverage was international, Hectare received business enquiries from farmers in new regions such as the US ... farmers buy, sell and pay for their produce. Its SellMyLivestock platform allows users to find and trade ... breeding animals, such as cattle and sheep, online. Strategy Hectare wanted to encourage farmers to use ...

    Kavita Singh - 28/11/2019 - 12:34

  8. What gnarly farmers can teach us about marketing strategy

    us some stark lessons on strategy. Take the example of a farmer and his tools. Every time a new tool ... has appeared – say the hoe, or the plough, or the tractor – the farmer has been faced with a decision ... on whether to invest. To find the answer, each farmer weighs the likely benefits against the costs. ...

    Pete Morgan - 02/08/2018 - 12:06

  9. Last post: An ode to a publication that shaped an industry

    reasons. It wasn’t an easy delivery. My business partner James Farmer and I had been plotting and planning ...

    David Rowlands - 01/04/2021 - 10:17

  10. News: LogicLogicMagic launches tech-focused creative agency

    LogicLogicMagic idea but also bang on brand for B2B Marketing’s flagship event.” James Farmer, co-founder of B2B ...

    Kavita Singh - 04/05/2020 - 12:16

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