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1. Events are the catalyst to your customer journey: An interview with JR Sherman

   fashion.” “We’re doing the same thing online as we did in-person. By moving these mechanisms online, more ...

   David Rowlands - 08/09/2022 - 09:34

2. People or personas? What B2B marketing can learn from B2C

   easier. And we'll let our unexamined emotions rule a lot of the time, choosing that fashion accessory ...

   Anonymous (not verified) - 08/08/2022 - 11:55

3. Brand guidelines: When should you start breaking the rules?

   and responsive fashion, which means it can maintain relevance in the eyes of existing clients and prospects ...

   Danny Philamond - 04/08/2022 - 09:46

4. How your peers are measuring marketing operations

   I spoke is good old fashioned MBO (Management By Objective) or their more trendy update OKRs (Objectives ...

   Simon Daniels - 25/07/2022 - 10:08

5. How to create an employee advocacy programme and your nail social content

   be found developing my personal brand as a fashion and lifestyle content creator, reading, or training ...

   David Rowlands - 01/06/2022 - 10:32

6. 'Change' and 'new' are two great words- so long as they don’t apply to you!

   as (conservative) political preferences; glacially-slow uptakes of new movements in art, music, culture and fashion ...

   Sue Mizera - 10/06/2022 - 08:58

7. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   Of course, brands can act in a moral and authentic fashion, and we’re definitely not saying that ‘brand ... “ How We’re Taking Action ”. Not only did Jenifer take responsibility on behalf of the fashion industry, ...

   David Rowlands - 25/02/2022 - 15:37

8. The tautology of marketing operations job titles

   in relation to marketing seems a little old fashioned or redolent of old-school media agencies. I remember ...

   Simon Daniels - 03/12/2021 - 08:47

9. Community Based Marketing (CBM)- The new play in B2B marketing

   to monetise their professional knowledge, ‘Community’ is back in fashion. Why community is the big new ... in experts looking to monetise their professional knowledge, ‘Community’ is back in fashion. Download ... looking to monetise their professional knowledge, ‘Community’ is back in fashion. Guild ...

   Jack Mann - 26/11/2020 - 14:38

10. Agile marketing can be your enabler of opportunity

    support functions focus on completing a series of tasks in an orderly fashion, agile marketing breaks all ...

    Steven Cozens - 12/10/2021 - 10:45

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