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  1. Thinking of starting a B2B podcast? Ask these three questions first

    with Elizabeth Day and How to Breathe So You Don’t Look Fat strike the balance between explaining the concept ...

    David McGuire - 20/10/2021 - 09:34

  2. News: B2B Marketing Awards 2021 shortlist announced!

    on their inclusion, Sam Burns, CMO, KPMG UK, said: We’re delighted that KPMG’s ‘New reality for business leaders’ ...

    David Rowlands - 25/08/2021 - 17:15

  3. The top challenges in ecommerce website design and the solutions

    No matter how good your marketing campaigns and ads are, you are just going to burn a hole in your pocket ...

    Jack Mann - 13/04/2021 - 12:44

  4. Can AI take your business performance to a new level?

    expert, Data Strategy, Insight & Intelligence, answers the burning questions around artificial ... Lamb, Propolis Hive expert, Data Strategy, Insight & Intelligence, answers the burning questions around ...

    David Rowlands - 21/01/2021 - 14:26

  5. Churn really burns in a post-Covid world

    General B2B marketing 4 Download this now We’re living in a world where our grandparents’ philosophy of ‘Waste not, want not’ makes good sense. Businesses need to value, nurture and optimise the customer relationships they already have. Here’s how to prev ...

    Jack Mann - 30/11/2020 - 14:12

  6. Has Covid-19 changed the role of the marketing department?

    be for fear of joining the other crash and burn victims of the Covid-marketing campaigns. Each idea or piece ...

    Angela Nyman - 09/04/2021 - 16:20

  7. Awards case study: Find out how Bizzabo nabbed the award for ‘Martech vendor of the year’

    convening event professionals from companies like IBM, Burning Man Project, SAP, and Twitter. Bizzabo ...

    Kavita Singh - 23/03/2021 - 16:16

  8. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    at a slow burn and intermittent local lockdowns are the new normal. Alongside its relentlessness, there’s ... been in pandemic mode for pretty much a year and a half. The virus continues at a slow burn ...

    Graeme Kendrew - 14/12/2020 - 10:41

  9. Your B2B customers are not rational. Here's how cognitive marketing will push their buttons

    influence the decision-making process.  An example of this would be as follows: It’s the old ‘5% fat’ versus ... ‘95% fat-free’ situation, to take a leaf out of the B2C marketers’ book! In a B2B context, it could ...

    Miriam Drahmane - 21/12/2020 - 11:12

  10. Ignite USA 2020 Keynote session: FireEye's journey from challenger to leader

    Strategy Pursuing a burning ambition: FireEye’s rocket-powered journey from industry challenger ... and how marketing can become a growth engine by winning hearts and minds. Pursuing a burning ambition: ...

    susanna.hewitt_... - 18/05/2020 - 15:28

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