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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   the newly combined companies. We were genuinely uncertain what we would find, especially as the only product ... the two teams were genuinely surprised, even gob-smacked by these results. For the first time, ...

   Sue Mizera - 09/03/2023 - 11:16

2. Live reaction: Can ChatGPT write your B2B copy?

   to create content that’s genuinely new – for example, thought leadership that contains (gasp) actual leading ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   the opportunity to build on this great start, and build a genuine reputation as a champion for this group ...

   Joel Harrison - 15/12/2022 - 14:06

4. Propolis February ESG roundtable RYI

   promises that appear insincere, are misaligned to your genuine brand purpose, or simply undeliverable ...

   scotty - 06/12/2022 - 10:55

5. Events & Media Business Development Executive

   is proactively looking to close deals at every opportunity and have a genuine interest in developing products ...

   Jennie Barrick - 01/12/2022 - 14:35

6. Business development manager- enterprise sales

   mentality as somebody who is proactively looking to close deals at every opportunity and have a genuine ...

   Jennie Barrick - 01/12/2022 - 09:26

7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   will be further profiled with genuine insights into their needs and motivations while bespoke promises ...

   Sue Mizera - 08/12/2022 - 10:09

8. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   understand customers.  6. Living in humility  This means appreciating others. Experience genuine respect ...

   Mary Gilbert - 21/11/2022 - 11:12

9. Leaders Roundtable Batten down the hatches

   activities from sales without genuine evidence – and that means quantifiable data. Clarify to all ...

   scotty - 16/11/2022 - 10:21

10. In Web 3.0 terms, today is 1995

    as a solution, let alone whether it would be genuinely deliverable given skills, resources and budgets. ...

    Joel Harrison - 10/11/2022 - 16:43

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