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  1. Propolis marketing manager

    and product features as part of lead awareness and lead generation activity Working with the content team ...

    Jennie Barrick - 20/01/2023 - 14:41

  2. Transforming your promise into your brand DNA

    product features and updates are important but also to communicate the brand values and build up the brand ...

    Zsofia Raffa - 29/11/2022 - 10:41

  3. Five ways you can ensure your prototype gets you big time investment

    features. Remember at all times if there is no clear value exchange and you can’t hit the ‘sweet spot’ ... – the intersection of business need and user demand –  it's not worth doing. Just because a feature may drive ... quickly and be prepared to throw things away   You know you have to bin the features that don’t work ...

    Martin Brierley - 29/09/2022 - 10:24

  4. How marketers can achieve personalisation without third-party data

    change. If these rulings continue, Google Analytics may very well lose some of its most useful features ... marketers with insight into the broader customer lifecycle. Product data tells us the content or features ... and personalised marketing campaigns and feature launches.  The most successful marketers understand the need ...

    Adam Greco - 05/09/2022 - 16:24

  5. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

    Fancy seeing your name among the biggest, brightest and fastest-growing UK B2B agencies? Fill in the form below to register your interest and be included in the 2023 definitive ranking. Provide your details and we'll be in touch as we come around to ...

    Daniela fernandes - 31/08/2022 - 11:32

  6. People or personas? What B2B marketing can learn from B2C

    then we'll use the facts and features to rationalise the choice to ourselves and others.  We'll even ... and contrast their various features and benefits and make a conscious decision, any more than we do over the 60 ... a new car purchase with your spouse. You had better be across the financials and features, even ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  7. Under the hood of Amex’s success with small businesses

    content platform Business Class, to feature the latest trends and insight businesses need to know – all ... at no cost. What started as IGTV episodes featuring famous business personalities like David Chang ...

    David Rowlands - 10/08/2022 - 10:13

  8. Turn your product into your top marketing tool

    them adopt a new feature you just released? Or upgrade the product altogether? This type of marketing ... But for existing customers, marketers should be leveraging feature-level usage information they have ... an avid and consistent user: engage them to beta test a new feature.  But also consider the likelihood ...

    Rebecca Grimes - 27/07/2022 - 09:04

  9. Five features B2B companies should look for in a marketing automation software

    to understand the features that are most important for B2B companies investing in marketing automation. Here’s ... as a built-in feature. 2. Lead grading Like lead scoring but different- lead grading is the process of assigning ... scoring as a feature and you have a sure-fire way to ensure that only marketing-qualified leads make ...

    Tom Ryan - 27/06/2022 - 16:15

  10. How bad data in your CRM may be exposing you to a competitive ambush

    we don’t have good insight into competition, incumbent platform, key product features influencing ...

    Willem Maas - 14/07/2022 - 15:54


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