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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    and efficiently, chiefly around feedback and context on the impact and effectiveness of their work. The primary ... hurdles are:  Not enough time to meet deadlines (32%). Lack of feedback on results from previous creative ... work (30%). Budget constraints (28%).  Lack of feedback on pre-launch/publication work (28%).  ...

    David Rowlands - 25/01/2022 - 12:33

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    – take feedback, course correct, develop new services and evolve existing ones  – to make sure we keep ...

    David Rowlands - 26/01/2022 - 10:48

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and Benefits, Best Culture, Best for Women and Best for Diversity based on employee feedback at Comparably. ...

    David Rowlands - 20/01/2022 - 14:46

  4. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ...

    John Cheney - 17/01/2022 - 10:01

  5. Eight areas that marketing need to focus on to future-proof their 2022

    bidding with CRM and first party data feedback loops providing search engines data on which audiences ...

    Kate Cox - 10/01/2022 - 15:16

  6. Improving CX with revenue enablement

    and understand the systems, feedback loops, and value streams that drive growth. Some organisations have already ...

    Adam Mincham - 10/01/2022 - 09:12

  7. What’s in store for B2B marketing in 2022?

    the experience offering tactile feedback and even smells. Ericsson provided VR headsets to employees working from ...

    David Rowlands - 07/01/2022 - 15:27

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients will be more than happy for you to share posts, reviews, feedback or messages that benefit you. ... audience online are other great ways that businesses can harness UGC for their ends. 3. Encourage feedback ... Encouraging feedback in any way automatically builds engagement. By being proactive and giving incentives ...

    John Allen - 17/11/2021 - 08:39

  9. Driving growth through CX

    is on to keep up with competitors and not fall behind. 5. Change with customer feedback CX is an ongoing ... relationship and a key part of ensuring success is to listen and implement customer feedback into action plans ... to improve service. Gartner found that although 95% of companies have collected feedback from their customers ...

    James Frampton - 01/11/2021 - 10:02

  10. Unconventional ways of getting customer insight

    more than social proof, online reviews can be a powerful source of insight and feedback as customers ...

    Kate Cox - 15/11/2021 - 09:25


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