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B2B case study interviews: 7 life-changing questions
or that your brand intuitively feels like a good fit. B2B buyers are an object study in System 1 and System ... In short, what has changed, and how should your reader feel about it? Q7: “What is [company/salesperson] ... to identify with the buyer, so they feel motivated to copy them. You should reassure your audience ...
David McGuire - 30/03/2023 - 14:31
Antonia Wade CMO video part x 3 form
Get free access to our exclusive interview with Antonia Wade, PwC global CMO Normally reserved ...
scotty - 22/03/2023 - 11:59
‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)
products! It’s the emotional feel, connections, personalities, all entirely intangible, all the things we’ve ...
Sue Mizera - 09/03/2023 - 11:16
News: Recent research sheds light on the state of PR in B2B
to be operating in silos. The CFO might not feel it is their job to tell the sales director how to run sales, ...
David Rowlands - 08/02/2023 - 14:40
Live reaction: Can ChatGPT write your B2B copy?
but longer formats were safe; AI can’t read, so it can’t write in a way that feels authentic or meaningful. ... for free. And – most shocking of all – they might not actually be terrible, or even awkward. You’d still ... I feel like I have a point to prove. For the most part, though, I’m not worried. AI needs source data ...
David McGuire - 12/01/2023 - 14:34 - 1 comment
A new year, a new set of priorities: Tackling your 2023 budget
but more, having an ecosystem that feels like it’s connected to your customers. One where: The brand message ...
Oliver Budworth - 25/01/2023 - 14:36
Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022
of business owners. Although there were other great entries in this category, I feel that the judges got ...
Joel Harrison - 15/12/2022 - 14:06
Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty
likely to be feeling the fallout from economic headwinds and (at the very least) greater caution ...
Joel Harrison - 14/12/2022 - 10:59
Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)
colleagues and partners, or their autonomy to fulfil free choice and personal goals? As the ultimate ...
Sue Mizera - 15/12/2022 - 08:40
propolis downturn proofing pack
scotty - 22/11/2022 - 11:16