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1. B2B martech: The marketing leaders’ perspective

   these questions and more to 10 leading B2B martech figures to gauge the current martech landscape as they see it. ...

   David Rowlands - 27/03/2023 - 09:37

2. Transforming your promise into your brand DNA

   a strong brand is to figure out how the initial promise generates purpose. Why does the brand exist ... identity. Figuring out the key differentiators and highlighting them. Think about why you’re the best, what ...

   Zsofia Raffa - 29/11/2022 - 10:41

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   was that an audience will relish the fact that they were clever enough to figure it out, and the reveal ...

   Sue Mizera - 15/12/2022 - 08:40

4. Artios

   The bad news is, they don’t disclose how they work. The good news is, we can figure that out. Our 20+ ...

   Jerusa Calliste - 21/11/2022 - 14:58

5. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   Be ready with figures and examples as well as counter-examples of companies and organisations whose ...

   Sue Mizera - 08/12/2022 - 10:09

6. Propolis salary benchmark 2022

   The total average is £120,000. Payscale reports slightly lower CMO figures with an average of £99,604 (range ... lower figures (£67,333) as does Indeed (£68,425). Per Robert Half, when it comes to head of marketing, ... lower figures, but a similar trend: London-based marketing managers reap £42,000 compared to an average ...

   scotty - 22/07/2022 - 12:04

7. People or personas? What B2B marketing can learn from B2C

   all, we need marketing collateral containing an impressive array of facts and figures, underpinning ...

   Anonymous (not verified) - 08/08/2022 - 11:55

8. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   the nurture engine has achieved an ROI of over 260% with a seven figure dollar contribution to the sales ... first 11 months the nurture engine has achieved an ROI of over 260% with a seven figure dollar ...

   David Rowlands - 07/07/2022 - 12:35

9. News: The Martech Awards winners

   with a seven figure dollar contribution to sales pipeline. What more could you ask for? The full list of Gold ...

   David Rowlands - 08/07/2022 - 09:05

10. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    figures.  Marketing departments rarely exist in many early-stage startups. Founders and other leaders often ...

    Luis O'Cleiry - 28/07/2022 - 09:11

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