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  1. Transforming your promise into your brand DNA

    a strong brand is to figure out how the initial promise generates purpose. Why does the brand exist ... identity. Figuring out the key differentiators and highlighting them. Think about why you’re the best, what ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. Artios

    The bad news is, they don’t disclose how they work. The good news is, we can figure that out. Our 20+ ...

    Jerusa Calliste - 21/11/2022 - 14:58

  3. Propolis salary benchmark 2022

    The total average is £120,000. Payscale reports slightly lower CMO figures with an average of £99,604 (range ... lower figures (£67,333) as does Indeed (£68,425). Per Robert Half, when it comes to head of marketing, ... lower figures, but a similar trend: London-based marketing managers reap £42,000 compared to an average ...

    scotty - 22/07/2022 - 12:04

  4. People or personas? What B2B marketing can learn from B2C

    all, we need marketing collateral containing an impressive array of facts and figures, underpinning ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  5. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    figures.  Marketing departments rarely exist in many early-stage startups. Founders and other leaders often ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  6. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    the nurture engine has achieved an ROI of over 260% with a seven figure dollar contribution to the sales ... first 11 months the nurture engine has achieved an ROI of over 260% with a seven figure dollar ...

    David Rowlands - 07/07/2022 - 12:35

  7. News: The Martech Awards winners

    with a seven figure dollar contribution to sales pipeline. What more could you ask for? The full list of Gold ...

    David Rowlands - 08/07/2022 - 09:05

  8. News: Monthly roundup of new hires in B2B

    alongside further growth in their core capabilities. CEO Jimmy Fong said: “Matt is an accomplished figure ...

    David Rowlands - 29/06/2022 - 12:38

  9. It’s time to rethink social

    to connecting with a bunch of B2B marketers and figuring out how the world has changed and how strategies have ...

    David Rowlands - 05/07/2022 - 12:24

  10. How to be creative in no ways that AI can

    It’s clear who’s got this figured out and who doesn’t. A simple scroll through your LinkedIn feed ...

    Jason Miller - 29/06/2022 - 09:09

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